She's a wannabe hybrid of Rihanna and Gwen Stefani, her Tweets make her sound as thick as pig-shyte, and her music is crappy chav rot. She doesn't really fill any niche that isn't already catered for.
Agreed! Which is why the excessive and unbalanced levels of promotion she receives compared to a lot of other artists is truly and utterly baffling. Casting couch really is the only way to explain it as far as I can see.