They were horror comics. I would have been very disappointed if they weren't "horrible".
Also, the EC Horror Comics were aimed at older
teenagers, not the small kids who bought them
because the retailers unwisely stuck them next to
Donald Duck or Archie Comics. A ratings system
similar to the one used by modern retailers might
have helped avoid all the ruckus. The retailers
wouldn't sell violent Mickey Spillane novels to
small kids, so why did they sell equally violent
EC Comics to the nippers?