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If services like Lovefilm and Netflix become available and work seamlessly with Freesat boxes I can see it being something of a shot in the arm.
It would certainly reduce the attraction of other forms of Pay TV where you have to pay an arm and a leg for a bunch of channels that someone else has picked for you when, for a fraction of the cost, you can have a menu of films, programmes and series from which to pick and choose.
Given that most of the people who subscribe to Pay TV spend most of their time watching programmes that are available FTA the attraction of a cheap and varied 'top-up' service cannot be denied.
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