She's a wannabe hybrid of Rihanna and Gwen Stefani,
her Tweets make her sound as thick as pig-shyte, and her music is crappy chav rot. She doesn't really fill any niche that isn't already catered for.
Think that pretty much sums her up. Who is she? I don't even think she knows. I see no true personality or definitive image just bits borrowed from others. However Roc Nation seem hell-bent in making her happen and I guess as far as the UK, it is working. But I think you're in trouble when even the Daily Mail call you a 'Second rate Rihanna'. Lol.