That was not what I had in mind. That would just perpetuate the severely flawed 'bundling' system that we have at the moment.
What one should be able to do is purchase individual sports or even leagues/series/matches rather than being forced to either pay for all sports or get nothing (beyond the limited FTA).
Depends what you mean by 'flawed' - purchasing individual sports or events would be EXTREMELY
expensive to make it viable - and un-bundling would result in the closure of many (if not most?) of the existing channels.
If people had to pay for individual channels, then most of the BBC ones would cease to exist - never mind the far more minor channels.