So there was about a 12 min clash. Probably more actually because EE usually starts early so I reckon half the episode was against EM. So it's okay for EE.
Why so many clashes? I cant remember there being so many.
Look at the overall shares.
BBC1 is pulling clear, leaving ITV a distant second. ITV struggles to come up with new hits.
So damage limitation means denting BBC1 wherever possible. There will be more clashes, and it wouldn't surprise me if Corrie and Em went to 7 eps a week before long.