Her PR team is ridiculous. It's getting to the point where people are getting put off by her because they're so pushy with telling us just how cool and happening she is.
Most pop or 'hip' stars PR is ridiculous these days. They are only interested in pushing a perfect image or 'relationship dramas', rather than the actual person.
Less is more, would be a motto for most of them.
Having said that I don't mind Rita. Her music is okay, listenable, she seems nice enough and is kinda sorta 'out' with her chicka. Even though the papers are in total denial.