Unless you are walking around and a crop top and low slung hipsters (a la Melanie Blatt) you aren't flaunting your bump, your bump is just there. It's not like you can actually hide it, unless you wear a tent. Maybe all pregnant women should disguise their bumps as a table or a tray of coffee or something.
That's no good either, they made a story out of Fearne Cotton using her bump as a plate-rest.
Perhaps she should have attached wooden legs and a tablecloth.