For many artists that can't sing or dance, looking good is a skill. Luckily Rita doesn't have that problem.
Yes but looking good comes with having a great personality or being funny etc. Rita is none of those things, her stint in x-factor was fine but I couldn't help but think "why would they take your advice you're still on your first album".
Bottom line is what you can't deliver in talent you have to give in other ways both to the public and the record producers.