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Old 09-03-2013, 19:43
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Join Date: Jul 2008
Posts: 955
I was under the impression that all the games consoles were sold at a loss just as most printers are sold at a loss and mobile phones are given away for free.
While this is true of some consoles in their early days (especially ones based on state-of-the-art technology that companies know will come down in price when enough have been sold), it's nowhere near as universal as many people think.

Generally, such consoles move towards profitability- in their own right- later on. And some companies- like Nintendo- have had a reputation for selling at a profit from day one, which makes their planned loss on early Wii U consoles all the more unusual.

Of course, I assume that licensing costs from console games are also taken into account when calculating the total profit associated with the project.
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