Yes, people do change their minds over time, but she was very
emphatic here about involvement with brands.
Rule number one in the singer's plan is no advertising tie-ins. "I think it's shameful when you sell out," she says. "It depends what kind of artist you wanna be but I don't want my name anywhere near another brand. I don't wanna be tainted or haunted
." Adele attends every "strategy meeting" and approves every decision personally.
To go from being so principled to signing up for a sum of money most of us wouldn't see in 100 lifetimes seems hypocritical - if