Sorry... I didn't mean that suing them made him up himself, more that the description was something of an exaggeration of his status! Sure it would have been his legal folks who wrote it but he obviously did agree the wording, which I just thought was a bit arrogant. You don't. Fair enough
It is a rather OTT description of him
(that's a description of Daniel Day Lewis) but he may have been advised to go down this route because of the potential damages in terms of what misuse of his image is worth.