I agree, and it's right that they should be criticised. But if Adele signs this cosmetic deal, she should be equally slated for going back on her word about 'selling out'.
"I think it's shameful when you sell out," she says. "It depends what kind of artist you wanna be but I don't want my name anywhere near another brand. I don't wanna be tainted or haunted."
Isn't she already part of the James Bond brand, with a song that is iconic?