I would expect that kind of promo from syco not island.
I don't think Island ever gave a shit to be honest.
Firstly, they never signed her - she was just dumped into their roster when the bosses at Universal decided AATW shouldn't promote the album itself and non-dance singles. That was obviously a bad decision.
AATW did a pretty stellar job at getting "Young" to #1, and I'm sure they would have done a decent job with "Live Your Life" if it wasn't scrapped last minute.