Then why is it wrong for him to feature it in the programme? We all deal with grief in different ways. I've been bereaved too, and I'm sure people might criticise me for how I dealt with it. There's no right or wrong way to deal with grief, only your personal way.
He's a contract to fulfil, and if his brother's death was ignored, it would look bad. As I said, the bloke can't do right for doing wrong.
I don't have a problem with him showing grief.. I have a problem with him using his grief to sell his new show..just the same as I had a problem with I'm selling his brothers illness for the last show