It beats me how you can say he's 'exploiting' anything when the show's not even due to be broadcast until next month! Oh well, nothing like making a snap judgement is there?
You must have read a different press release to the one on the ITV website.
Andre took full advantage of Andrew's illness for his tawdry little show. It stand to reason that he'd use his brother's death to its full advantage for the new show.
See Pooor Pete. See how stoic he is. His brother died and he loves his kids, you know.