You must have read a different press release to the one on the ITV website.
Andre took full advantage of Andrew's illness for his tawdry little show. It stand to reason that he'd use his brother's death to its full advantage for the new show.
See Pooor Pete. See how stoic he is. His brother died and he loves his kids, you know.
I read the press release as posted in the OP. Nobody has seen the programme as it hasn't been shown yet, so how can you possibly pass judgement from a few words in a press release?
And please don't roll your eyes at me.