David Beckham obviously, far better known internationally than Brooking. But then you have a man from the post office now running ITV - where does that sort of experience come in ?
Beckham is still playing, hasn't had a job on the business/admin side of the sport, and probably isn't the sharpest tool in the box.
Adam Crozier was with Satchi & Satchi for ten years so has some sort of relevant experience for ITV. How he got the FA or Post Office gigs is a bit of a mystery. He wasn't brilliant in either, but seems to have done pretty well in his current role.