It's not rubbish though. It's good old fashioned family entertainment of the kind that's been missing from British Televion for a long time. They effectively rip off Noel's House Party and countless other Saturday night shows from years past but they make no bones about it either. It probably would be absolute crap if anyone else hosted it, but they make the show as they often do. The BBC tried to do something similar with John Barrowman hosting and it was total shite.
And I am another person who only watches Iam a Celeb for them. I'd go as far to say they are the reason its not gone stale like so any similar show have.
It works because of them. The undercover and out of my ear is brilliant TV.