I've had depression off and on for most of my adult life, the last thing it makes you is a fame whore with a saint complex, I could barely get out of bed, let alone sell my soul to the media. I think he is not quite all there, but narcissism is a much more accurate description.
Indeed, it makes you a guilt-ridden, anxious hermit, who cannot really function - horrible.
I also think narcissism is the cause of his woes, personally, in life, love and health. Do CAN exploit his willing and needy narcissism? Oh lord, that's a whole other issue!