Cancer Research have launched a Spot Cancer Early Campaign http://www.cancerresearchuk.org/canc...otcancerearly/
and Pete's foundation appears to have been set up to raise money to support it http://www.peterandre.com/foundation/
. The mobile units will be staffed by Cancer Research nurses. I don't see any problem with him using his fan base and media contacts to raise money. If more people will attend a charity ball because his name is attached then it's good for their fundraising. Personally I have no interest in what car he drives, I'll leave that obsession to you ....
Sounds like an excellent campaign to me, cancer is such a nasty illness so I think anything aimed at spotting it early is great