It won't be going anytime soon, considering the millions Richard Desmond paid Endemol for the format. The maximum has to be wrung out of this tired old rubbish to pay for itself.
Well at least its falling ratings suggest most people have moved on from this braindead drivel. Can we hope also I'm A Celebrity goes the same way?
However, the only way to stop reality shows is for people to stop watching them, same as if no one bought HEAT, then people like Jordan would vanish.