There's a world of difference between telling a fib about a qualification in order to get a job with an ad agency and lying about a medical qualification to get a job as a doctor or nurse. The worst that could happen with S&S would be that you'd be found out and either be disciplined or sacked, but if you lied about your qualifications to practice as a medical professional, someone could die as a result of your lies.
Anyone who lies on their CV is in the wrong. Anyone who lies on their CV and then broadcasts it sets a precedent.
Therefore, lying on CVs and liars in general should never be glorified and I say that as someone who like/d KB.
It's difficult to have respect for a liar, whatever the circumstances. What else will they lie about?