I am bemused at most of the comments on this thread. Un-BElievable.
The channel has obviously called it 'Peter Andre's 60 minute makeover' to garner more attention and to differentiate it as a new series. Pete gets a lot of attention. He is very famous in this country. Why it should mean he does the work himself is just pmsl ridiculous.
As for announcing his cancer charity...Is he supposed to hide it? Would that be a good way to promote it? I don't get it.
I would say he's called the charity after his name because of his fame, people will immediately know who it is and who it was set up to honour.
He's called the charity after himself - he's a shameless famewhore.
If the charity was called after the person it was set up to honour it would be named AFTER HIS BROTHER.
What have you done with the quotes?
He'll make more money & raise more awareness with his choice of name.