Didn't you see Premier Sport's previous reference to BT in regard to the football?
Yes, I did. However, the discussion is essentially about niche market subscriptions, not mass-market roll-outs. Mike was suggesting in his earlier post that via the DTT platform, Premier Sports could have the potential to attract quite a few new subscribers given the nature of the sports it offers. That idea appeared to be rubbished because Premier Sports show 'obscure' things like Australian Rugby League & non-League soccer. I was trying to point out that Rugby League has more appeal than many realise (especially here in the North - a niche market) and that non-League soccer is set to expand as a competition in the next few seasons too.