He's apparently got a secret that he's going to reveal on the 15th. He's even set up a website for the big event http://petersgotasecret.com/
I completely misread that as "Peter's Goat Secret"
The whereabouts of the pugs?
Why he behaves like a 9yr old?
A new manly perfume called PeteySecret?
It's prob some promo for something or other
Isn't it always?