I'm not going to name the actor, but there is one who supports many charities and his fanbase play a massive part in raising money. The fanbase actively encourage donations and keep everyone up to date with what activities he is partaking in or events. They managed to raise over £11,000 in a very short period of time and they do this several times a year (and this is just money from the fans on the likes of Twitter and Tumblr). It's quite refreshing to see fans and celebs working together without having to completely shout from the rooftops, but the lack of updates on PA's Twitter really annoys me (yes, I do follow him - sometimes I need to raise my blood pressure). Even if there is stuff going on behind the scenes, there's no harm in being enthusiastic about it and updating with what stage he and the charities are at - just some active encouragement. I've never seen his stints on This Morning so I'm not sure what he's been upto on that side of things.
If he is intent on this interactive nonsense, why not use it to the charities advantage? Why not post interviews or stories by those fighting or recovering from cancer etc? Why not show that lives can be saved and progress can be made if everyone gets involved? I suppose that can get into the realms of it being exploitative if done in the wrong way, but there's just so much wrong here, I don't really now where to begin...