Well little Romeo Beckham helped give them "boosted sales" http://www.thesun.co.uk/sol/homepage...m-adverts.html
i somehow doubt average Joe will do that. And by that i mean his looks. He is a great tennis player but he has no personality and is average looking at best.
He has more personality than Lewis Hamilton....Andy has the character to see Djokovic and see what he need to do to keep up with him and challange him, rather than say he is too good for me...Andy has the strength of character too work so hard to be the very best, that is better than a dazzling personality, if it gets him to No1.