If heavy airplay and a performance on the X-Factor series final couldn't make Unconditionally a hit, nothing will (it's not even in the Top 25 according to the midweeks). It's not just the UK, it's majorly flopped pretty much the world over; going Top 10 in only three countries (Belgium, Bulgaria and Italy) despite being released eight weeks ago. Even in the States, heavy radio rotation isn't enough to keep it from failing down the Billboard Top 100. Luckily for Katy though, she has Dark Horse just waiting to smash.
Should have been single two! However, I'm worried that it won't be a proper single as it was used as a promo one! It's been available and selling well (outselling Unconditionally on iTunes in the US when I last looked) for a while meaning the selling power may be reduced and they may not risk it