I don't like it. I want to like it, but there's just something about it which I dislike. It's just too bland and never builds into anything more interesting. I get the feeling she just wanted to release an emotional song and thought it would automatically be a success because of her relationship with Brand? I don't know, maybe I'm being too cynical. Maybe she just genuinely thinks it's a good song. I don't think it helps that she can't actually sing it, her voice isn't quite good enough and she should avoid songs like this (and Firework, although at least that was catchy even if she couldn't sing it live...).
It's not that I don't like her ballads. My favourite song of hers is The One That Got Away, and I'm also fond of Thinking Of You and Double Rainbow off the new album. This one is just...well it definitely doesn't reach its full potential anyway.