Does it really matter these days if a footballer is gay? The majority of people in the UK don't care anymore. It is organisations like Stonewall that make out people are anti gay still so they can get more money. Looking at their advertising on the London Underground they are making out that we are in the 70s and 80s when people weren't all accepting of homosexuality. Although people who are from African or middle eastern ancestry who are still mostly anti gay and I think that might be who they were aiming it at but they would be accused of being racist if they made it clear they were aiming it at them.
Have you noticed that there are large numbers of people of African or middle eastern ancestry
in London, where Stonewall run adverts on the Underground?
Some might say there's a correlation there. No harm done by reminding people to "get over it" IMO. Makes for a much better society.