Apple ordered by court to re-write Samsung Notice
paulschapman
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http://www.bbc.co.uk/news/technology-20165664
Thought this might happen - Apple's original notice was not that contrite.
Thought this might happen - Apple's original notice was not that contrite.
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Before it disappears, here is the offending part of the original Apple statement on their UK website:
Apple corporate arrogance of the highest order!
It has to stay on until 14th December so I hope all those Christmas shoppers read the huge banner on their home page that they will undoubtedly have to place on their site.
They have to remove the old one within 24 hours and replace it a day later (Apple wanted 14 days!!!). And it was only a tiny link at the bottom of the page anyway, few will even notice it, sadly. The Court missed a trick here, regarding prominence.
Agreed. It made me laugh.
One huge grabbing corporation has a go at another huge grabbing corporation...who cares?!
Apple has also been reminded that it must display adverts about this Court ruling in five print publications, which it has now started to do. So Apple seems to have been made to give far more prominence to this on its homepage now than it would have got away with if it hadn't sniped at the Court in its original statement!
Apparently it will be replaced on Saturday.
http://www.apple.com/uk/
looks like the lawyers/marketeers took the night off
Stupid thing is, by behaving so childishly they really drew attention to the notice! It made the media all over the world when if they'd just posted a compliant boring statement, no-one would have bothered.
The Apple webteam should receive a massive bonus for being able to do 14 days work in 48 hours :eek:
http://thenextweb.com/apple/2012/11/03/apple-hides-samsung-apology-on-its-uk-site-so-it-cant-be-seen-without-scrolling/
http://tinypic.com/player.php?v=1o3tc4&s=6
Sneaky! No wonder they wanted 2 weeks originally. So they could come up with as much code as possible to mask the thing.
I've got a 30" monitor running at 2560 x 1600 and even on my display the statement is hidden off the bottom of the screen!
Hopefully the judge will see this as an attempt to conceal the statement and force them to put it front-and-centre, due to their continual attempts to flout the order. Intentionally coding the page to keep the statement hidden from view isn't exactly complying with the spirit of the law. The best response the courts could give would be to now force them to make it more visible than their own product placement.
That would teach them that it would have made more sense to quietly comply with the order and not to try and make a mockery of the British legal system.
Yes, typical Apple patheticness, it won't show up even on my 1920 x 1080 display. However, most websites take up more than one screenful so people are used to scrolling down, paging-down, CRTL-ENDing, and the scrollbar is clearly visible (they could easily have removed it but clearly thought that too risky... hehe).
And if you do scroll down, by a single keypress or mouseclick, that 'apology' is in the biggest non-header text size on the page and jumps right out at you, far more than their initial tiny link!
So all in all I think the Court did well in getting suitable prominence for the withdrawal, and Apple are doing an even better job in keeping it in the media, due to their ongoing patheticness. It all looks very bad on Apple's corporate image so it can't be bad!
Why should they. I think you will find it is up to the individual as to whether they want to read something or not.
May be we should do the same when a paper has to print an apology! Before you are allowed to by the paper, you are forced to read a separate printed sheet.:rolleyes:
But that is my point at the moment apple are taking the piss and disregarding the court order. If they loose sales because potential customers don't want to read a court ordered apology then tough they should have thought about that before disregarding the court order.
Does the court order tell them where to display it on their webpage?
Oh, and I don't think Apple will lose a single sale from this.
really? It won't cripple them,but do you honestly think it won't have any effect on how they're perceived? Perhaps not so much the little wording on their site in itself, but the whole court mess, and the snarky 'apology'. Anyone familiar with all that will be reminded of it when they see the thing on the homepage, and a few more will be informed of it after googling what the 'incorrect' statement was.
not everyone will be shouting about it though, unlike this guy
http://www.businessinsider.com/dear-apple-im-leaving-you-2012-11