Guardian hits historic low circulation...
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The Guardian's circulation has fallen below 200,000 average daily sales for the first time since records began, in its first full month since increasing its coverprice by 20p on weekdays and on Saturdays.
http://www.brandrepublic.com/news/1173980/newspaper-abcs-guardian-hits-historic-low-following-20p-price-hike/
The latest Audit Bureau of Circulations are actually bad for all broadsheets showing a decline based on both last month and last year. The only winners are the i and the Sunday Mirror (increases) and the Daily Star and Daily Express (just about static).
These figures do again illustrate the overall move from loss-making print media to electronic media and the newspaper groups will have to come up with some innovative ways to get revenue from their online titles to help fund their journalists' operations.
http://www.brandrepublic.com/news/1173980/newspaper-abcs-guardian-hits-historic-low-following-20p-price-hike/
The latest Audit Bureau of Circulations are actually bad for all broadsheets showing a decline based on both last month and last year. The only winners are the i and the Sunday Mirror (increases) and the Daily Star and Daily Express (just about static).
These figures do again illustrate the overall move from loss-making print media to electronic media and the newspaper groups will have to come up with some innovative ways to get revenue from their online titles to help fund their journalists' operations.
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Are they still losing £100.000 a day?
In fairness, they probably do. They just don't specify that they mean the Guardian website rather than the newspaper itself.
On the i paper I tried 6 outlets last week in one day and couldn't get a copy
To be successful a paper like the i needs to cost less and be good. And it is both Take note pricey papers....
http://www.comscoredatamine.com/2012/12/most-read-online-newspapers-in-the-world-mail-online-new-york-times-and-the-guardian/
I do read the Guardian, but always only online. Never buy a copy.
I'm the same, The Guardian is the only newspaper website I have bookmarked, I access their site several times per day and have their mobile app on my phone - but i've never once bought the paper.
This of course is the problem with all papers not just them. Giving them away for nothing was a big mistake. And seemingly they don't know what to do about it now.
Youngsters expect it for free - if they read papers at all.
Maybe they should abandon print and concentrate on building worldwide on-line brand?
I think that's eventually what will happen husted.
Another interesting piece of research shows that within the Twittersphere, Guardian articles generate the most tweets:
http://blogs.lse.ac.uk/polis/2013/03/14/newsmaking-in-the-twittersphere-some-new-international-data-on-how-journalism-flows-through-the-microblog-network-guest-blog-twitter/
So clearly some papers have more of an online presence / following whereas the converse is true for other papers like The Express which perform better in terms of circulation.
Hence the £100.000 a day loss.
Depends what sort of writers and articles you find engaging.
I really enjoy Hadley Freeman, Suzanne Moore, Zoe Williams and Charlie Brooker's columns.
Horses for courses.
I'm very familiar with the writing of Suzanne Moore as until recently she wrote a column for The Mail on Sunday. She is hopeless, a duller waste of space column you couldn't imagine.
I can't understand why they didn't sack her years ago.
I wouldn't know. I don't read either.
Therein lies their problem. They only sell a couple of hundred thousand newspapers but they have 40 million website visits.
They lose £50+ million a year and those losses are untenable. If they want to survive then they'll have to merge the Guardian & Observer operations and come up with innovative ways to monetise their online version and tablet apps especially in respect of foreign readers of the website.
It really is no more dull than any other broadsheet and if you are actually interested in current affairs and politics it isn't dull at all!
It does miss the trick of illustrating every story with a semi naked female though, perhaps that's what you mean.
The problem for the Guardian is that the website is actually better than both their printed version and their iPad app. Leaving out live news from the iPad was a huge mistake - that's why I don't bother to subscribe.
If I buy a physical paper, it's normally the i. The price is a bonus, but it's also a decent size. I rarely have time to read a full newspaper, and I'm not sure I'd want to on a daily basis as I'm normally getting news from a number of different sources every day already.