Heat Magazine...
Is it just me or has it gotten very "cartoony" and "gimmicky" in the last year or so since its relaunch? (might even be a bit longer than that)
I used to love HEAT and rush to the shop to buy it every week just like in the ADS but when it had a makeover it stopped being quite so clever and witty to me and started being a bit childish...like it was aiming at teens rather than women in their 20/s30s? as it was marketed originally... (ive no idea what their demographic is)
Its got pages and pages of fashion now whereas before you got a who wore what and "how could you wear that" section - if i wanted a fashion magazine i'd buy one? it was more celeb based in its earlier days i think...
I also think its trying to be too many things to too many people now and has lost its place as the uks no1 weekly gossip/celeb rag (although im not sure of figures im sure i saw NOW or something like it claiming to be the no1 now)
Do you think they should bring back the old style HEAT? or do you prefer it as it is? and what else do you read?
I used to love HEAT and rush to the shop to buy it every week just like in the ADS but when it had a makeover it stopped being quite so clever and witty to me and started being a bit childish...like it was aiming at teens rather than women in their 20/s30s? as it was marketed originally... (ive no idea what their demographic is)
Its got pages and pages of fashion now whereas before you got a who wore what and "how could you wear that" section - if i wanted a fashion magazine i'd buy one? it was more celeb based in its earlier days i think...
I also think its trying to be too many things to too many people now and has lost its place as the uks no1 weekly gossip/celeb rag (although im not sure of figures im sure i saw NOW or something like it claiming to be the no1 now)
Do you think they should bring back the old style HEAT? or do you prefer it as it is? and what else do you read?
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Comments
Wouldn't touch HEAT after this!
I have since then never bought a gossip mag. The are very expensive for what they are and contain very few stories and what is in them is sensationalised with very misleading headlines. Most of their articles are manufactured out of quotes from "sources" which we all know is mag language for "made up".
I can see why some people like reading them but they're not for me. Think I'll stick to gossiping on the forums. Before I knew of DS I used to go onto the Heat website (bored at work) but that was more to chat in the comments section. I found their articles very repetitive and since they changed the website I haven't been back.
My mum and i were talking about this and we came to the same conclusion as you. It used to be really funny and sarcastic but now it seems quite bland. I think Now magazine is now getting ex-heat readers who hate the new look and as someone who has read it for years i honestly think its one of the few magazines that have improved over the years.
wow i'd forgotten all about that!
Im, the same, i actually brought NOW for the first time about a month ago, and about 4 others i'd either never read or not brought regularly or just picked up at the doctors...as i was so frustrated with HEAT, so i tried CLOSER, NOW, NEW and another one but i cant remember what it was lol..
I liked NOW and NEW best i think...as they basically covered what i wanted from them, cheap entertainment something to make me laugh and some nice articles.
I stopped posting on the HEAT website and the 3AM one, two many off their heads abusive fans on them. Here you can debate, make freinds and have a laugh no one carries on grudges if you dont agree with what they say and its moderated, although ive been banned myself i accept it and learn from it.
As a male reader, I also found the dramatic increase in pages on women's fashion very alienating.
It did seem to ridicule celeb culture and itself, not its almost been "dumbed" down and ive no idea why to be honest.
I think thats probably the case now, but wasnt when HEAT first launched.... i think the name was to give celebs some HEAT and a hard time in a pee taking british fashion... but now its changed to be as "comicy" as it can be and trying to be too many things to too many people i feel.
Ive not read his book, is it worth picking up?
I stopped buying Heat years ago I am in my mid 30s and find it is aimed at teenagers and women in their early twenty's.
That was hilarious
I used to find it witty now it find it childish in the extreme
Heat: This issue: Who looks fat on the beach in a Bikini and should be ashamed of their curves
Heat next issue: Who looks too skinny on the beach in a Bikini and needs some curves.
Heat discussion point: Cheryl Cole breaks wind, Cheryl Cole swishes hair, Cheryl Cole nation's sweetheart
Interviews on rotation Phil and Kirstie, Duncan James, John Barrowman and Lorraine Kelly.
biuy it now
I feel its been dumbed down and is now aimed at that age group, i feel old reading it, which wasnt the case a couple of years ago.
hahaha! you forgot
KAPOWWW "BRITTANYS SHOCKING NEW SECRET!"
and located throughout the magazine a number of sticker type idiot sections pointing to what were supposed to find funny.
HEAT FOR DUMMIES.
Also, them giving Love Actually a five-out-of-five star rating was worrying!
lol LOVE ACTUALLY is one of those films thats grown on me over the years... i always felt though that emma thomspon and alan rickman storyline could have been done more justice & martine and hugh grant and left out the body doubles or the bloke who goes off to the states instead...
Exactly, that was my problem with the film, there was too many storylines and they were of such varying quality from the heartfelt to the utterly ridiculous (The guy going to the states, and Colin Firth's storyline.) I found the Keira Knightley storyline a bit treacly too.
I would've have like to see more of the Emma Thompson/Alan Rickman, Hugh Grant/Martine McCutcheon and Laura Linney storylines.
I'm generally not a fan of Richard Curtis's films. They always feel a bit manipulative to me.