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Sci Fi Rename

[Deleted User][Deleted User] Posts: 260
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in Broadcasting #1
Just being nosey...

Does anybody know when Sci-Fi is changing to SyFy (like the US has already done)??

Reason for asking is that Sky are showing a HD trailer that shows the SyFy HD logo on channel 998.
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  • [Deleted User][Deleted User] Posts: 4,237
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    #2
    Can't be too far away, if that is the case.
  • [Deleted User][Deleted User] Posts: 640
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    #3
    hopefully soon, we're incredibly behind with America with television and that's a bad thing.
  • LudwigVonDrakeLudwigVonDrake Posts: 12,836
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    #4
    If they have any ounce of common sense, never. Its a stupid re-brand explained by some marketing twerp as "that's how I'd text it".

    Really? Because SCIFI is that difficult to spell is it?
  • [Deleted User][Deleted User] Posts: 640
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    #5
    LudwigVonDrake wrote: »
    If they have any ounce of common sense, never. Its a stupid re-brand explained by some marketing twerp as "that's how I'd text it".

    Really? Because SCIFI is that difficult to spell is it?

    or you know...god forbid a channel wants to update, rebrand and refresh it's image -_-
  • TranceClubberTranceClubber Posts: 2,779
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    #6
    Apparently the word SyFy means something dirty in Polish.

    http://www.broadcastingcable.com/blog/BC_Beat/11612-That_s_Really_What_Syfy_Means_in_Polish_.php
  • LudwigVonDrakeLudwigVonDrake Posts: 12,836
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    #7
    AwesomeJJ wrote: »
    or you know...god forbid a channel wants to update, rebrand and refresh it's image -_-
    Replacing I's with Y's is not exactly "fresh", besides they could easily refresh their image and keep the correct spelling.
  • NightdeamonNightdeamon Posts: 3,806
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    #8
    SYFY can be a trademark - SciFi can't.
  • djgeezadjgeeza Posts: 1,890
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    #9
    Nightdeamon wrote: »
    SYFY can be a trademark - SciFi can't.

    And yet they've done just fine up to now. It looks reeeally weird as a name and logo.
  • DotNetWillDotNetWill Posts: 4,564
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    #10
    The dumbing down continues **sigh**
  • hankmoodyhankmoody Posts: 1,590
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    #11
    DotNetWill wrote: »
    The dumbing down continues **sigh**

    Indeed. Soon we'll be textspeeching, and talking like chavs, innit?
  • Ivor FannyIvor Fanny Posts: 969
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    #12
    Syfy? are u serious? Thats it ive had enough - im cancelling sky!!!
  • [Deleted User][Deleted User] Posts: 176
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    #13
    Next they'll start launching reality tv shows and cookery shows. Oh maybe they are? :cry:
    Source: http://io9.com/5351045/syfy-channel-getting-a-cooking-show
  • [Deleted User][Deleted User] Posts: 640
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    #14
    hankmoody wrote: »
    Indeed. Soon we'll be textspeeching, and talking like chavs, innit?

    "innit" is not chav speak, too bad.
  • [Deleted User][Deleted User] Posts: 366
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    #15
    DotNetWill wrote: »
    The dumbing down continues **sigh**

    I was just going to say the same.

    What's wrong with sci-fi? Everyone knows what it is. Just another case of if it ain't broke...

    The "SyFy" spelling looks absolutely horrible.
  • hankmoodyhankmoody Posts: 1,590
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    #16
    AwesomeJJ wrote: »
    "innit" is not chav speak, too bad.

    Either way, it's not good English is it?
    CJ Marlowe wrote: »
    I was just going to say the same.

    What's wrong with sci-fi? Everyone knows what it is. Just another case of if it ain't broke...

    The "SyFy" spelling looks absolutely horrible.

    Well, apart from the conclusion that Americans are complete idiots and couldn't spell properly if they were forced to try at gunpoint, the justification for the ident change by the designer was that sci fi wanted to be dynamic and "in the now".
  • [Deleted User][Deleted User] Posts: 1,389
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    #17
    They are probably just trying to target a group of more mainstream viewers that have a superficial opinion of the word sci-fi. Sounds like a stupid reason, but I bet they'll have done a load of research on demographics etc and found out that these people exist.

    Is the UK sci-fi channel related to the US one? When I had cable years ago, I remember they had different owners.
  • JAS84JAS84 Posts: 7,430
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    #18
    The US Sci-Fi Channel's owner bought the UK channel back a few years ago, they're the same company again, just like when they first started.
  • [Deleted User][Deleted User] Posts: 74
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    #19
    I think the same thing. I like the Sci-Fi channel, maybe they could think of a new logo or something but SyFy just sounds stupid, likes some kind of child's toy
  • ScratchplateScratchplate Posts: 798
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    #20
    I lv syense fykshun me


    Welcome to the idiocracy
  • Jaycee DoveJaycee Dove Posts: 18,762
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    #21
    Only one thing to say about the owners of Sci Fi channel rebranding as SyFy

    Ydyots. :)
  • fugitivefugitive Posts: 4,174
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    #22
    dave, watch, yesterday, really and now SyFy?

    Are all channel controllers on pot?

    Didnt Britain used to have a reputation for the best TV in the world??
  • hankmoodyhankmoody Posts: 1,590
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    #23
    to be fair, I loved the name change with dave. it's nice to have a channel that's largely man-centric.
  • iainiain Posts: 63,929
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    #24
    AwesomeJJ wrote: »
    or you know...god forbid a channel wants to update, rebrand and refresh it's image -_-

    sure - but renaming Sci-Fi as Syfy, which isn't even a word, is the lamest rebranding in the history of rebranding.

    IMO.

    Iain :p
  • hankmoodyhankmoody Posts: 1,590
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    #25
    iain wrote: »
    sure - but renaming Sci-Fi as Syfy, which isn't even a word, is the lamest rebranding in the history of rebranding.

    IMO.

    Iain :p

    Surprisingly though, it's resulted in an increase in ratings... Much the same way the dave rebrand did.
  • Jaycee DoveJaycee Dove Posts: 18,762
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    #26
    It is not as imaginative as Blighty - which is a clever evocative channel name for programmes about the UK.

    Sci Fi could have done much better,

    New Horizons, for instance, off the top of my head.

    What next - Sci Fi rename their plus one channel as R2D2?
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