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Why are ITV now putting their logo at the start of their programmes like the BBC do?
td1983
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It looks a bit naff, don't you think? The BBC have done it for years now, but theirs looks prestigious. The BBC are Britain's finest broadcasting institution, the very name-BBC-has an aura about it that no other broadcaster can match. Granted, ITV themselves are iconic, and have produced many of Britain's all-time great TV programmes themselves over the years, and still do, but not to the same extent the BBC are.
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So...what were those logos like, then?
Thames, LWT, Granada, Central, Yorkshire tv, and more.
It's been done for many years by itv before the BBC did it.
PS i will excuse your bigotry
Anyway, back on subject, I still don't think ITV's modern programming fits having the corporate logo splashed all over the start of it.
Just as the main channel shouldn't really have an onscreen logo-but that's another debate!
Oh and by the way, I'm putting this question out there because there has to be someone out there who also thinks it's a bit naff. This is a forum where healthy debate is engaged in, taking a philisophical stance over the matter is being too vague. But oh well. Enjoy!;):D
Going back to their roots more like
http://i.imgur.com/MsMHMiE.jpg
The reason they're there is because some brand marketing "expert" has decided that viewers like to know what channel they're watching their favourite shows on. They've based this decision on viewer feedback and market research. Apparently viewers always say "yes" when asked the question "Would you like a TV channel's logo plastered all over the place when watching a TV programme?"
I remember finding it a bit odd that the end credits for many ITV shows in the last few years were all the same using the same template.
It was a blue background with the credits scrolling and the ITV copyright and website address static at the bottom of the screen.
(I haven't seen it for a while so it may have been slightly different than that)
No, it's not either of those things.
ITV is doing it because they are on a mission to increase the value of their brand, which took a hit from around the mid-2000s with the rise of reality shows and not helped by some cancellations of prestigious drama programming.
Currently, ITV is in the process of increasing their drama output once more (most notably with Downton Abbey and its significant international success) and they're understandably keen to ensure their corporate identity is strongly tied to this push for quality programming.
Putting their logo into the opening titles means that when people watch their shows on other platforms (such as Netflix for instance), they know it is an ITV show. This is the same rationale behind the ditching of the separate ITV Player brand identity (Since the January relaunch, ITV Player now uses the main corporate identity across all platforms).
This is all about strengthening the ITV brand to increase viewer loyalty. It's not pretentious at all, it's a mark of ITV's vision for the future.
I don't EVER recall DOG's on ITV programmes in the 70's and 80's, think we would have remembered THE SWEENEY with 'THAMES' in the corner! However Station idents, now that is a different kettle of fish !
Remember when you'd get your local itv region ident followed by the programme makers ident. Wonderful stuff.
I do like the current itv image. It got a lot of knocking here before it was lauched by it seems to have gone down quite well.
You should get a job working for ITV's marketing department!:D
Seriously though, it sounds plausible. Such a pity that ITV are all about "ITV" the brand nowadays instead of their respective regional identities. I miss the old days of Tyne Tees in my region where I live. You only hear it on the news now!:(
'Now on ITV Thames' :-) or would that be insulting THAMES ?
George, you would think ITV's idents were good if they were a dog turd with flies buzzing around it. In honesty, ITV's idents are rather lacklustre and actually say nothing about what ITV is. But, thankfully, the majority of ITV's viewers probably couldn't care less!
Ok let me out it another way, they are better now than they have been for a long time. Not since the classic look of the late 80s- early 90s has it been bettered.
The sum total of programmes defines the channel, and it only takes one bad-apple programme to bring the whole thing down to that level. (Jeremy Kyle for example)
ITV may believe they can become a quality brand but every other attempt to do this has failed, and ITV didn't have wall-to-wall soaps last time.
Are these ITV brandings appearing on STV and UTV?