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GMTV Axed!


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Old 11-06-2010, 12:26
Murray Mint
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with vampires i guess
Haha that would be worth getting up early for!

Zombie Nation on ITV Daybreak
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Old 11-06-2010, 12:26
Glenn A
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Maybe the format is too noughties now and too lightweight for the more sober times we live in. Also it is a bit condescending to assume most women are only interested in soap and celebrity gossip as a lot aren't.
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Old 11-06-2010, 12:34
Markjuk
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Any new show should bring back Rustie Lee cooking in the kitchen! She was (an still is) fantastic.
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Old 11-06-2010, 12:38
Joel Leo J
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GMTV is the worse show I have endure it every morning. Glad its axed, I cant stand Ben shepherd (ITV there are other TV presenters to use) This Axe is all positive
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Old 11-06-2010, 12:38
fmradiotuner1
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maybe we will get more jeremy kyle
God help us
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Old 11-06-2010, 12:40
Murray Mint
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Maybe the format is too noughties now and too lightweight for the more sober times we live in. Also it is a bit condescending to assume most women are only interested in soap and celebrity gossip as a lot aren't.
Lorraine Kelly, Kate Garraway and Andrew Castle are old hat. I am pleased that ITV has decided to give its breakfast schedule the overhaul it needs.
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Old 11-06-2010, 13:20
googleking
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Originally Posted by Sky
The channel is also expected to be searching for a glamorous female co-star for Chiles after being turned down by his former One Show co-host Christine Bleakley.
I think Penny Smith is available now
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Old 11-06-2010, 14:02
pierre_gustave
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I am all for Rustie Lee returning with that attractive chortle she has.
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Old 11-06-2010, 14:08
James2001
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Not anymore now ITV have bought out Disney's stake.
Even though ITV have bought out Disney's stake, it's still technically a seperate channel and franchise from the rest of ITV. It just happens that it's now 100% owned by ITV plc. They are going to be messing around with it and integrate it into ITV's schedules, but it will still technically be a separate channel and franchise even if it isn't obvious on screen..
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Old 11-06-2010, 14:09
DVDfever
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I think Penny Smith is available now
LOL, I was going to say the same thing

It's only been five minutes since they started revamping it. Getting rid of established presenters and bringing in newbies who can barely string a sentence together meant the writing was on the wall for the whole thing.
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Old 11-06-2010, 14:51
diary_room
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I think the new name is ITV Daybreak
Hmm, not bad... Or how about

The Crack (of dawn)?
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Old 11-06-2010, 15:10
goldlistener
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The BBC are reporting that the new name will be "Day" not "Daybreak" and will much more news led and have more features aimed at men. They want "Day" to be serious competition for the BBC's Breakfast.

Lorraine will have to work live 5 days a week instead of just 2(and recording the other 3) and ITV are seeking a new female co host to join Adrian Chiles.

I would imagine ITV News and weather will also be part of the new programme with the presenters we currently see during the rest of ITV News and weather output, so probably Clare and Kirsty and maybe Helen Fospero will be out too.

As for GMTV still existing, it will. As others have said between 6am - 9.25am 7 days a week ITV 1, STV , Channel and UTV do not broadcast, a seperate franchise "GMTV" does. Yes this is now owned by ITV Plc but it is still at the moment a seperate franchise from the rest of the channel 3 (ITV) franchises, and will have to remain so until Ofcom say otherwise. This is why I dont think we will see many changes to start and finish times at the moment, not until a deal could maybe be reached with STV and UTV over advertising space etc.
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Old 11-06-2010, 15:12
Dancc
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Even though ITV have bought out Disney's stake, it's still technically a seperate channel and franchise from the rest of ITV. It just happens that it's now 100% owned by ITV plc. They are going to be messing around with it and integrate it into ITV's schedules, but it will still technically be a separate channel and franchise even if it isn't obvious on screen..
You're right. My mistake. Thanks for explaining.
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Old 11-06-2010, 15:16
LemonGrove
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The BBC are reporting that the new name will be "Day" not "Daybreak" and will much more news led and have more features aimed at men. They want "Day" to be serious competition for the BBC's Breakfast.

Lorraine will have to work live 5 days a week instead of just 2(and recording the other 3) and ITV are seeking a new female co host to join Adrian Chiles.

I would imagine ITV News and weather will also be part of the new programme with the presenters we currently see during the rest of ITV News and weather output, so probably Clare and Kirsty and maybe Helen Fospero will be out too.

As for GMTV still existing, it will. As others have said between 6am - 9.25am 7 days a week ITV 1, STV , Channel and UTV do not broadcast, a seperate franchise "GMTV" does. Yes this is now owned by ITV Plc but it is still at the moment a seperate franchise from the rest of the channel 3 (ITV) franchises, and will have to remain so until Ofcom say otherwise. This is why I dont think we will see many changes to start and finish times at the moment, not until a deal could maybe be reached with STV and UTV over advertising space etc.
Oh FFS that's all we need, more boring cack like Breakfast to send me back to sleep instead of waking me up.
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Old 11-06-2010, 15:37
omnidirectional
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Even though ITV have bought out Disney's stake, it's still technically a seperate channel and franchise from the rest of ITV. It just happens that it's now 100% owned by ITV plc. They are going to be messing around with it and integrate it into ITV's schedules, but it will still technically be a separate channel and franchise even if it isn't obvious on screen..
Yes, that's correct. As you say, GMTV as such can't be 'axed'; the new breakfast show will still technically be a seperate service owned/operated by GMTV Ltd.

It just so happens that GMTV Ltd is now owned by the same company who own most of the Channel 3 franchises.
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Old 11-06-2010, 16:15
Meldrewman
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.. and I see that Andrew Castle is to "resign" from GMTV - presumably jumping before he's pushed?

He's quoted as saying "With all the changes taking place at GMTV I felt it was time for a new chapter in my life as well." - amazing how many of GMTV's presenters are having the same idea!

I was susrprised to hear that Lorraine Kelly's programme is only live twice a week - so sorry to hear that she'll now have to work 5 days for her (reported) 350000 - but not as sorry as I am that she didn't choose "a new chapter in her life" along with the rest.
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Old 11-06-2010, 16:45
James2001
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Yes, that's correct. As you say, GMTV as such can't be 'axed'; the new breakfast show will still technically be a seperate service owned/operated by GMTV Ltd.

It just so happens that GMTV Ltd is now owned by the same company who own most of the Channel 3 franchises.
Although really something should be done- the breakfast franchise is a complete anachronism, and really even was by the time of the 1991 franchise round- it should have gone years ago! The 9:25 end time is just more proof of the anachronism- it only existed so that the ITV companies could run their start-up routines, then the first programme would begin at 9:30. Those startup routines have been gone since the mid-late 80s!
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Old 11-06-2010, 16:54
Desert Rat
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ITV could easily get round it by finishing GMTV at 9.25am on the dot and not having Jeremy Kyle start until 9.30am with ad breaks inbetween. On paper it then looks more rounded but its whether STV and UTV would want to do the same.
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Old 11-06-2010, 17:08
WLB
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ITV could easily get round it by finishing GMTV at 9.25am on the dot and not having Jeremy Kyle start until 9.30am with ad breaks inbetween. On paper it then looks more rounded but its whether STV and UTV would want to do the same.
The big issue is always going to be before 9.25am, ITV Plc will own all the ad spaces shown, after 9.25am, STV & UTV then take control of the advertisemrnts in their areas.

On the whole does STV and UTV take all the programmes from ITV Daytime in the mornings? If they do surely ITV could start say Jeremy Kyle at 9am, as long as they have the right number of ad breaks before and after 9.25, and STV could just play there ads as normal in the post 9.25am ad breaks. Im sure there would be no problem for this is there is evidence that starting a programme at 9am will benefit the whole morning schedule. Im guessing the whole issue of the switching system at 9.25am is not the issue it was in years past, or is it technically still a problem to do that?
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Old 11-06-2010, 17:13
DVDfever
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I was susrprised to hear that Lorraine Kelly's programme is only live twice a week - so sorry to hear that she'll now have to work 5 days for her (reported) 350000 - but not as sorry as I am that she didn't choose "a new chapter in her life" along with the rest.
Why do they bother with her segment any more? They seem to have forgotten actually having guests on and instead spend 40 mins looking at the papers, or talking about cookery/soaps and letting Martin Lewis bang on yet again about money.
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Old 11-06-2010, 17:37
Desert Rat
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The big issue is always going to be before 9.25am, ITV Plc will own all the ad spaces shown, after 9.25am, STV & UTV then take control of the advertisemrnts in their areas.

On the whole does STV and UTV take all the programmes from ITV Daytime in the mornings? If they do surely ITV could start say Jeremy Kyle at 9am, as long as they have the right number of ad breaks before and after 9.25, and STV could just play there ads as normal in the post 9.25am ad breaks. Im sure there would be no problem for this is there is evidence that starting a programme at 9am will benefit the whole morning schedule. Im guessing the whole issue of the switching system at 9.25am is not the issue it was in years past, or is it technically still a problem to do that?
I know ITV won't own ad space in Scotland between 9.25am and 9.30am, its just an option if they want to round it off. The other option is a news summary at 9.25am, bringing it in line with the 11.25am summary and the 1.25pm bulletin promo.

Starting Jeremy Kyle at 9am would be more hassle than its worth when it comes to UTV and STV with advertising rights.
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Old 11-06-2010, 21:44
alinLondon
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So, one pile of crap being replaced by another pile of crap.
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Old 11-06-2010, 22:42
WLB
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I know ITV won't own ad space in Scotland between 9.25am and 9.30am, its just an option if they want to round it off. The other option is a news summary at 9.25am, bringing it in line with the 11.25am summary and the 1.25pm bulletin promo.

Starting Jeremy Kyle at 9am would be more hassle than its worth when it comes to UTV and STV with advertising rights.
What i was asking was it technically possible for ITV to start a programme at 9am, run it past 9.25am due to the switching that at least used to be needed?

Also was it possible to have a show that crosses 9.25am, with GMTV adverts in the breaks pre 9.25am, and the regions putting there own ads in it post 9.25 ad breaks. Is this technically and contractually possible?

The reason i ask, as surely the only thing STV and UTV would have a problem with is any loss in advertisement revenue. If the above is possible, and there is supporting research to show that starting a show at 9am will improve the day time ratings, it would be a possibility (with just splitting th cost of the programme). Though i agree i cant see this happening.
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Old 12-06-2010, 01:12
skp20040
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The BBC are reporting that the new name will be "Day" not "Daybreak" snip>> .
I couldnt see them going with Daybreak, that was the name of Tv-Am's early morning news programme , and not sure if as a news based programme name that that name may still be owned as such by the people who bought the TV-AM name and logos etc .
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Old 12-06-2010, 01:41
MyMadWorldIs...
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One of the names in a survey I did was ITV Day, can't remember the others, but all pretty naff like ITV Day.
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