ITV ratings crisis. What is going wrong? |
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#1402 |
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That Millionaire repeat did almost as well as it's first showing last month with 2,65m (inc +1).
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#1403 |
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While answering a post elsewhere, I came across this:
http://dcmscommsreview.readandcommen...nt_markets.pdf Which, unless I've completely misread the first page graph, says that, broadly speaking, BBC1 and ITV1 spent about the same on programme content in the 5 years up to end of 2010. Seems to me that, if those figures are correct, BBC1 is/was getting much more "bang for the buck" than ITV1. Anyone know if a more up to date graph is available? K |
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#1404 | |
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#1405 |
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lets pick up a few issues great houses with julian felloes may even be included in the downton abbey contract for all we know plus its up against a bbc banker on a night when the bbc alwaysd dominate. in terms of mr selfridge itv and its partners will look at more than pure ratings including types of viewers demographic repeat and worldwide sale value and we are awarethat x factor 2012 wasnt the strongest ever and what beaten most weeks nad now to the nta by scd. none of these point to an itv crisis. so please lighten up samuel and take a chill pill and be positive about itv for a change and stop seeing the bbc through rose tinted glasses as if you are sucking up to them for some reason whatever that is as you seem to be a very loneely man not only in life but also in terms of the forum with you damnational blastsd about how diabolical itv is these days when it isnt it just behaves differently to the way it used to and also to the bbc
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#1406 |
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One of the worst ever National Television Awards ratings yesterday, only 5.5million and beaten by BBC1 once again in the flagship 9pm slot.
Proof that there is a ratings problem at itv. This is the kind of show which used to get 6.5m viewers or more year after year. But with audiences not watching Itv as much in the last 6months as before, the rating for NTA was down almost a million from its usual ratings. Itv will be wondering if audiences will ever return to watching the channel. Audience reach for last week according to www.BARB.co.UK was only 71pct compared to 78pct for the same week last year. More than 3million people in the population have simply stopped watching itv in the last 12 months. |
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#1407 |
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#1408 | |
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ITV 1 +1 19.4% ITV 1 HD 9.3% so the reach for all 3 combined could be 100%? |
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#1409 |
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That's including +1. Whatever way you spin it, its down almost a million from last year and almost 2milliom from a few years ago. This can be explained in some way by Itvs ratings crisis. Fewer people tuning into the channel per week (over 3million fewer than previous years), means fewer people seeing promos for itv shows like NTAs, meaning fewer casual viewers end up watching their programmes. Must be a big worry for Itv top brass that weekly audience reach has plumetted so much in the space of a year. As we've seen this month, it means lots of itv shows have endeed up rating badly and beaten by bbc1 in almost every 9pm time.
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#1410 |
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Ridiculous spin there George s. Almost all of those 19.4pct and 9.3pct viewers would be the same 71.5pct watching itv1. You know you can't just add them together!! Fact is itv1 reach has fallen big time. Major problems here.
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#1411 |
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#1412 |
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I dont watch ITV SD anymore. I'm HD only as my region has local news on the HD channel as do many others. Why would I watch the SD channel? I know I'm not alone.
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#1413 | |
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In order to get big ratings, itv needs the non soap/hardcore itv audiences to watch the channel. Year by year these non typical itv viewers are watching the channel less and less, audience reach is slipping a lot. And this is seen by the lower ratings itv keeps getting and beaten by bbc1 10-plus days in a row at 9oclock! NTAs down a million or more from most previous years. Manchester united FA Cup replay matches only getting 5million instead of 6million. The list goes on... |
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#1414 |
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you havent produced a single figure on the overall reach of ITV1 (inclusive of HD and +1) so why should we believe you on that?
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#1415 |
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#1416 | |
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ITV is not in crisis. even though you say BBC 1 has won every program at 9 O'clock doesn't mean a program doesn't have good ratings |
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#1417 | ||
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#1418 |
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some people are questioning the quality or lack of on the nta, what they were up against and also to remember that we now have more 5 channels. nta figures will go up when +1 and hd and on demand are added no crisis the only problem which itv and others know about is that viewers are more selective when and whereand how they watch the programme that they want -no crisis here then with any show then
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#1419 | |
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5m+ for a drama now is very good. a 5.5m for national tv Awards while a popular documentry is on BBC 1 is also very good. Remember gone are the days when we only had 3 channels. Now most people have 40 at least. |
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#1420 | |
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#1421 | |
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I have come to accept the Chase is rating well, even if it gets beat by Pointless sometimes. So I wont be criticising it in a ratings crisis thread anymore. |
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#1422 |
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#1423 | |
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as you have been told repeatedly "overnight ratings" do not mean much to a commercial broadcaster. |
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#1424 |
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On the Grauniad's Media Talk podcast, John Plunkett and colleagues actually discussed how important overnight ratings still are to Itv. Advertising accounts for 68pct of Itvs revenues so overnight ratings are still very important despite all the spin by Archie and Adam.
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#1425 | |
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