Digital Spy

Search Digital Spy
 

DS Forums

 
 

The Ratings Thread (Part 45)


Closed Thread
Thread Tools Search this Thread
Old 16-02-2013, 13:31
NeilVW
Forum Member
 
Join Date: Jan 2006
Location: Cornwall
Posts: 6,947
Comedies do tend to pick up new viewers on repeat runs more than dramas I think. Especially as it's a young male targetted show, who likely wouldn't be watching ITV at 9pm on a Friday.
Of the 7.46m men aged 16-34 in the country, on average 1.79m were watching TV in the Friday 9pm slot during GNO's run (inc same-day timeshift of course), and GNO captured just 180k of them - a share of 10.0% and a TVR of 2.4. (Figures inc +1.)

How did the Beeb 3 Eastenders do please?
EE's repeat on BBC Three got 489k (3.0%).
NeilVW is online now  
Please sign in or register to remove this advertisement.
Old 16-02-2013, 13:53
johnnymc
Forum Member
 
Join Date: May 2012
Posts: 4,136
Comedies are hard to launch. Characteristics need to bed in before they succeed. Itv also need instant hits more than the bbc which justify a second series more readily than its commercial rival. I think a repeat run would benefit this show although I've never seen any myself so dont know if its good or not but good to see itv trying comedy.
johnnymc is online now  
Old 16-02-2013, 14:05
Jaycee Dove
Forum Member
 
Join Date: Jul 2004
Posts: 14,251
According to the Daily Mail yesterday Sky is seriously looking into launching its own 5 day a week soap.

This seems a strange idea as it is hard to see who is going to invest in watching that regularly.

They have apparently not settled on setting or story ideas. But the only one I could see doing well is a revival of Dream Team.

That was popular in Sky's early days - plays to their strengths AND is sufficiently different from the other soaps to not seem like an immitation. Indeed it launched the soap careers of quite a few in Hollyoaks and Corrie.

But knowing Sky it will be about young jet setters living in the village of Hollydale just outside Wolverhampton.
Jaycee Dove is offline  
Old 16-02-2013, 14:05
i4u
Forum Member
 
Join Date: Aug 2006
Posts: 22,759
the good news for Channel 5, is that its crime dramas are back, CSI, NCIS & The Mentalist will all be airing new episodes soon, this is where the channels strength is, and it should not be messing around with reality trash.
Dallas wasn't reality, Bobby didn't really come back to life.
i4u is offline  
Old 16-02-2013, 14:08
rzt
Forum Member
 
Join Date: Oct 2007
Posts: 18,644
Thanks. That wouldn't have been the intended demo, I guess? ITV would probably have been hoping for lots of youngish males. I suppose at first, commercial broadcasters have to guess what demo a new programme is going to appeal to, taking into account the price they can charge for each one. Housewives with Kids is one of the cheaper ones, isn't it, as they're so easy to reach?

Great Night Out achieved the following overnight ratings among Housewives with Kids on average across its run (inc +1):

Audience of 491.5k, TVR of 7.4, share of 16.8%.
Compared with overall audience of 3.3m, TVR of 5.8, share of 14%.

(approx figures as I used the 21:00-22:00 timeslot here, and one of the episodes finished at 21:57, or 21:55 tape-checked)
The intended demo for Great Night Out would've probably been 16-34s as you've said, although ITV are selling sponsorship for other upcoming comedies based on Housewives with Children (a demo which Benidorm does well with too) so maybe a mixture of both. I suppose if they're predicting growth in the ratings for a potential second series (should it be renewed), most of that growth will probably be among the younger demos so they might continue to sell spots based on that 16-34 demo even though comparitively speaking GNO series 1 did better with HWWC.

Hypothetically for a 30 second spot on ITV, it costs an advertiser about 43 to reach a thousand 16-34 adults (69 for 1000 female 16-34s, 110 for 1000 male 16-34s), 19 to reach a thousand ABC1 adults (30 for 1000 female ABC1 adults, 49 for 1000 male ABC1 adults) and 52 to reach a thousand Housewives with Children (source: ITV Media). So based on the demos I post each week, you can calculate in theory how much ad revenue that show would generate per hour if ad spots were sold based on each demo, and then you can see which demo a show is strongest in relatively speaking (ad revenue-wise). In reality though companies won't just buy ad spots during specific shows like this apart from the big-hitters, they'd just buy a certain number of 16-34 (or whatever demo they seek) TVR worth of ad space and state they want their ad campaign be advertised over a specific period of time to that number of 16-34 TVR worth of viewers and the broadcaster would then distribute their advert during programmes across that specified period which they project best matches the type of audience and number of viewers of that audience the company paid for. But manually calculating these figures does give you an idea in which demo a show is doing best in (if it's not clearly obvious by the skews). You're right that the HWWC audience for GNO, even though it is comparatively better than 16-34 and ABC1s for it, is still mediocre.
rzt is offline  
Old 16-02-2013, 14:09
iaindb
Forum Member
 
Join Date: Jun 2008
Posts: 9,182
Only ITV will know what sort of figures they were looking for for GNO though the steady upward trend over the last few weeks is an optimistic sign.

I think Jonwo's situation of 30 minute episodes for series 2, partnered with another of the increased number of comedy projects that ITV seem to be willing to try, would be a good idea. Along with repeats of series 1 either post News At Ten on ITV or on ITV3 or ITV4. (Not sure the programme fits with ITV2, although maybe it does if it has a high female audience as rzt seems to be suggesting). The advantage of repeats on a digital channel is that they can have a few of them to try and attract more and more casual viewers.
iaindb is offline  
Old 16-02-2013, 14:11
iaindb
Forum Member
 
Join Date: Jun 2008
Posts: 9,182
According to the Daily Mail yesterday Sky is seriously looking into launching its own 5 day a week soap.

This seems a strange idea as it is hard to see who is going to invest in watching that regularly.

They have apparently not settled on setting or story ideas. But the only one I could see doing well is a revival of Dream Team.

That was popular in Sky's early days - plays to their strengths AND is sufficiently different from the other soaps to not seem like an immitation. Indeed it launched the soap careers of quite a few in Hollyoaks and Corrie.

But knowing Sky it will be about young jet setters living in the village of Hollydale just outside Wolverhampton.
You're out of date there....

http://www.digitalspy.co.uk/tv/news/...ival-soap.html
iaindb is offline  
Old 16-02-2013, 14:21
Jaycee Dove
Forum Member
 
Join Date: Jul 2004
Posts: 14,251
So someone was winding him up - or they considered it and dropped it? His article reads like something was said to him and that the idea was 'secret'.

Maybe so secret the boss did not know!
Jaycee Dove is offline  
Old 16-02-2013, 14:36
Sceptilianus
Forum Member
 
Join Date: Oct 2012
Posts: 158
So ant and dec starts it's 10 episode run next week - that means that there'll be two nights where ant and dec and BGT are both on - hope the beeb are taking note and really push this year's doctor who.
Sceptilianus is offline  
Old 16-02-2013, 14:40
Hassaan13
Inactive Member
 
Join Date: May 2011
Location: Birmingham
Posts: 15,950
So ant and dec starts it's 10 episode run next week - when does britain's got talent start again? Are they likely to air on the same night?
BGT starts on April 13th.
Hassaan13 is offline Follow this poster on Twitter  
Old 16-02-2013, 14:42
NeilVW
Forum Member
 
Join Date: Jan 2006
Location: Cornwall
Posts: 6,947
Hypothetically for a 30 second spot on ITV, it costs an advertiser about 43 to reach a thousand 16-34 adults (69 for 1000 female 16-34s, 110 for 1000 male 16-34s), 19 to reach a thousand ABC1 adults (30 for 1000 female ABC1 adults, 49 for 1000 male ABC1 adults) and 52 to reach a thousand Housewives with Children (source: ITV Media)
Thanks for that rzt. I'm really surprised Housewives with Children (52/k) are more expensive than 16-34s (43/k). That must make a lot of ITV's daytime line-up very profitable, even though the ratings have generally been on the wane lately (I'm thinking particularly of the key morning/lunchtime shows- Daybreak, Loose Women and This Morning. ITV have improved their performance a great deal with their late-afternoon quizzes.)

Do Channel 4 charge more for their 16-34s as they're more upmarket (or simply by trading on their - now somewhat tarnished - brand)? Can you go more granular and buy ABC1 16-34s?
NeilVW is online now  
Old 16-02-2013, 15:23
F1Ken
Forum Member
 
Join Date: Sep 2011
Location: Of What??
Posts: 3,998
So ant and dec starts it's 10 episode run next week - that means that there'll be two nights where ant and dec and BGT are both on - hope the beeb are taking note and really push this year's doctor who.
Do we actually think Ant and Dec are going to really do well then. I thought the shows was in decline and was the reason they ended it? Doctor who will probably be beaten head to head in the oversights but should bounce back in the officials.

Doctor who should start at 6.15 with the voice at 7. Will the voice be launching before BGT? 13yh of April seems to early to me. I thought the voice would be launching next month. That would mean a head start. A head start would be good for it.

cant see ITV letting it happen and the BBC schedulers usually get second best. Doctor Who I hope will do well!

edit. Just had a look at the voice and the BBC say the live shows starts on the 8th of june.

So lets work it out.

last year excluding results shows it was a 12 episode series. there are 3 live shows this year they begin 8th of June. 12 take away 3 gives 9 weak's. count back 9 weeks from 8th June gives Saturday 6th April exactly one week before BGT. so according to my very sketchy working they start at a very similar point.

I reckon after some moving and shaking they will both start on the same week. also the voice has an extra round this year I don't know if that means an extra week or not. But my prediction is 6th of April for the voice. Doctor who only has an 8 week run so I reckon it will start the same night as the voice but skip a week when Eurovision is on. that makes 9 weeks so Doctor who would finish the week before the Voice live shows start. Which is an okay prediction because the live shows will be longer and would need an extra long slot.

I'm rambling sorry.

BGT had 7 audition shows last year. If they do start on the 13th then that means they finish on the 25th of may. meaning live week starts on Sunday 26th with the final on the 1st of June. Now I have not factored in any sport disruptions there meaning I will be totally wrong and it renders that whole paragraph utterly pointless!!!

What and idiot! I tried to look like I knew what I was talking about.

Ken
F1Ken is offline  
Old 16-02-2013, 15:39
nick202
Forum Member
 
Join Date: Oct 2006
Posts: 6,333
Do we actually think Ant and Dec are going to really do well then. I thought the shows was in decline and was the reason they ended it?

Ken
I don't know - I think ITV have actually promoted it quite well with this trailer which taps into the residual nostalgia and affection that viewers might feel for the show: http://www.youtube.com/watch?v=J1R94tv3gsk
nick202 is online now  
Old 16-02-2013, 15:44
F1Ken
Forum Member
 
Join Date: Sep 2011
Location: Of What??
Posts: 3,998
I don't know - I think ITV have actually promoted it quite well with this trailer which taps into the residual nostalgia and affection that viewers might feel for the show: http://www.youtube.com/watch?v=J1R94tv3gsk
It just reminds me of when my kids were younger and them forcing me to watch it! They have all grown up now and left me on my own with my wife!

Why couldn't she have moved out instead!

Ken
F1Ken is offline  
Old 16-02-2013, 16:03
Hassaan13
Inactive Member
 
Join Date: May 2011
Location: Birmingham
Posts: 15,950
BGT had 7 audition shows last year. If they do start on the 13th then that means they finish on the 25th of may. meaning live week starts on Sunday 26th with the final on the 1st of June. Now I have not factored in any sport disruptions there meaning I will be totally wrong and it renders that whole paragraph utterly pointless!!!
Not exactly - if sports gets in the way they could still have the final on Sunday (2nd June).
Hassaan13 is offline Follow this poster on Twitter  
Old 16-02-2013, 16:16
dave01
Forum Member
 
Join Date: Jan 2010
Location: Oxfordshire
Posts: 1,615
Of the 7.46m men aged 16-34 in the country, on average 1.79m were watching TV in the Friday 9pm slot during GNO's run (inc same-day timeshift of course), and GNO captured just 180k of them - a share of 10.0% and a TVR of 2.4. (Figures inc +1.)



EE's repeat on BBC Three got 489k (3.0%).
Thanks Neil.

That's interesting that Great Night Out is not hitting the target audience too well. I would imagine many young men don't think to look on ITV1 9pm and so maybe some more niche targeted promotion to get the demo interested could help a potential 2nd series.
dave01 is offline  
Old 16-02-2013, 16:25
NeilVW
Forum Member
 
Join Date: Jan 2006
Location: Cornwall
Posts: 6,947
Friday 15th February 2013 - more ratings
BBC One
06:00 - Breakfast: 1.60m (35.8%)
09:15 - Wanted Down Under Revisited (r): 1.43m (24.8%)
10:00 - Homes under the Hammer (r): 1.48m (26.1%)
11:00 - Saints and Scroungers: 1.14m (21.0%)
11:45 - Cowboy Trap (r): 1.16m (%)
12:15 - Bargain Hunt: 1.93m (29.5%)
13:00 - BBC News: 2.92m (38.1%)
13:35 - Regional News: 2.82m (36.3%)
13:45 - Doctors: 1.53m (20.1%)
14:15 - Only Fools and Horses (revised r): 962k (13.5%)
14:45 - Only Fools and Horses (revised r): 1.12m (15.6%)
15:15 - Perfection: 1.12m (14.2%)
16:00 - Escape to the Country (revised r): 1.34m (13.4%)
16:30 - Antiques Road Trip: 2.23m (17.5%)
...
18:00 - BBC News at Six: 5.54m (29.2%)
18:30 - Regional News: 6.43m (31.7%)

BBC Two (inc HD where applicable)
06:00 - Homes under the Hammer (r): 68k (3.3%)
07:00 - Saints and Scroungers (r): 102k (2.3%)
07:45 - Cowboy Trap (r): 86k (1.4%)
08:15 - SIGN ZONE: Show Me the Monet (r): 35k (0.6%)
09:00 - SIGN ZONE: Antiques Roadshow (r): 116k (2.0%)
10:00 - Question Time (r): 80k (1.4%)
11:00 - BBC News: 161k (3.0%)
11:30 - BBC World News: 159k (2.9%)
12:00 - Daily Politics: 238k (3.8%)
13:00 - The One Show (r): 120k (1.6%)
13:30 - The Weakest Link (r): 176k (2.3%)
14:15 - Classic Mastermind (r): 223k (3.1%)
14:45 - Reel History of Britain (r): 193k (2.7%)
15:15 - The Marvellous Mrs Beeton, with Sophie Dahl (r): 269k (3.2%)
16:15 - The Living Planet (r): 388k (3.1%)
17:15 - Vintage Antiques Roadshow (r): 886k (5.4%)
18:00 - Eggheads: 1.50m (7.9%)
18:30 - Flog It! Trade Secrets: 1.53m (7.4%)
19:30 - Great British Menu: 1.97m (8.8%)
20:00 - Mastermind: 2.28m (9.95%)
20:30 - Sea City: 1.69m (7.0%)
21:00 - Monty Don's French Gardens: 1.55m (6.9%)
22:00 - QI: 1.62m (8.2%)
22:35 - Newsnight: 738k (4.7%)
23:05 - The Review Show: 280k (2.6%)
23:50 - FILM: The Notorious Bettie Page (2005): 191k (3.3%)
25:20 - SIGN ZONE: Question Time (r) (to 26:00): 84k (2.9%)
NeilVW is online now  
Old 16-02-2013, 16:31
Hassaan13
Inactive Member
 
Join Date: May 2011
Location: Birmingham
Posts: 15,950
14:15 - Only Fools and Horses (revised r): 962k (13.5%)
14:45 - Only Fools and Horses (revised r): 1.12m (15.6%)
16:00 - Escape to the Country (revised r): 1.34m (13.4%)
What exactly is meant by a revised repeat, some parts are edited out?
Hassaan13 is offline Follow this poster on Twitter  
Old 16-02-2013, 16:44
F1Ken
Forum Member
 
Join Date: Sep 2011
Location: Of What??
Posts: 3,998
Originally Posted by Jaycee Dove;64284393[B
]According to the Daily Mail yesterday Sky is seriously looking into launching its own 5 day a week soap.
[/b]
This seems a strange idea as it is hard to see who is going to invest in watching that regularly.

They have apparently not settled on setting or story ideas. But the only one I could see doing well is a revival of Dream Team.

That was popular in Sky's early days - plays to their strengths AND is sufficiently different from the other soaps to not seem like an immitation. Indeed it launched the soap careers of quite a few in Hollyoaks and Corrie.

But knowing Sky it will be about young jet setters living in the village of Hollydale just outside Wolverhampton.
They really have run out of things to waste there money on haven't they!

As you can see I think that's a rubbish idea.

Ken
F1Ken is offline  
Old 16-02-2013, 16:47
iaindb
Forum Member
 
Join Date: Jun 2008
Posts: 9,182
So ant and dec starts it's 10 episode run next week - that means that there'll be two nights where ant and dec and BGT are both on - hope the beeb are taking note and really push this year's doctor who.
BGT starts on April 13th.
Radio Times website says Ant & Dec is 8 episodes which means it finishes on April 13th. If BGT starts that night, then that would be a big night for ITV. Unless SNT flops this run. Looks like it could face some tough opposition - Let's Dance and maybe Dr Who or The Voice.

I'm sure the provisional schedules posted in this thread had Let's dance starting next week at 7.10 and SNT startting at 7.30 or 7.45. Both now starting at 7pm with Let's Dance having England v France rugby as the lead-in and SNT following You've Been Framed.
iaindb is offline  
Old 16-02-2013, 16:49
NeilVW
Forum Member
 
Join Date: Jan 2006
Location: Cornwall
Posts: 6,947
All-day shares:
BBC One - 22.3%
BBC Two - 5.1% (BBC HD: 0.2%)
ITV - 17.9% (inc +1: 18.8%)
Channel 4 - 4.8% (inc +1: 5.6%)
Channel 5 - 3.75% (inc +1: 4.1%)
Others: 46.15% (exc +1s for ITV/C4/C5: 44.1%)

Primetime shares:
BBC One - 20.3%
BBC Two - 7.3% (BBC HD: 0.4%)
ITV - 21.6% (inc +1: 22.5%)
Channel 4 - 4.2% (inc +1: 4.8%)
Channel 5 - 4.1% (inc +1: 4.7%)
Others: 42.5% (exc +1s for ITV/C4/C5: 40.2%)

This might be a first: Channel 5's +1 service matches Channel 4's in primetime (0.6% share).
NeilVW is online now  
Old 16-02-2013, 16:52
Rob1985
Forum Member
 
Join Date: Apr 2011
Posts: 1,794
Anything for Neighbours and The Walking Dead please?
Rob1985 is offline  
Old 16-02-2013, 16:52
iaindb
Forum Member
 
Join Date: Jun 2008
Posts: 9,182
I don't know - I think ITV have actually promoted it quite well with this trailer which taps into the residual nostalgia and affection that viewers might feel for the show: http://www.youtube.com/watch?v=J1R94tv3gsk
I don't watch SNT (in fact I don't watch any Ant & Dec shows, even though I like the duo) but I have to say I do think that's an impressive-looking trailer. But it's not easy competition. Next Saturday at 7pm could be an interesting ratings battle.
iaindb is offline  
Old 16-02-2013, 16:55
NeilVW
Forum Member
 
Join Date: Jan 2006
Location: Cornwall
Posts: 6,947
What exactly is meant by a revised repeat, some parts are edited out?
Yes, usually either to make it fit the timeslot (Escape to the Country was cut down to 30 minutes probably from 45) or to make a few edits to make it suitable for daytime (Only Fools and Horses).
NeilVW is online now  
Old 16-02-2013, 16:57
qwerty21
Forum Member
 
Join Date: Nov 2012
Posts: 259
So someone was winding him up - or they considered it and dropped it? His article reads like something was said to him and that the idea was 'secret'.

Maybe so secret the boss did not know!
Dan Wotton broke this story. Therefore it's probably fictional
qwerty21 is offline  
 
Closed Thread



Thread Tools Search this Thread
Search this Thread:

Advanced Search

 
Forum Jump


All times are GMT. The time now is 12:31.