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More Paddy Power Ads Banned

[Deleted User][Deleted User] Posts: 25
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in Broadcasting #1
Last week the bookie Paddy Power had their "Transgender ladies" advert pulled by the ASA. Now they have had another one called "Chav Tranquilizer" taken off air. Are they just trying to get them banned or do they genuinely think that they are going to be accepted.

If you haven't seen them, here they are:

Transgender Ladies: http://youtu.be/1XZ5MOB3nww

Chav Tranquilizer: http://youtu.be/Yu5Q86V8lT4

If you haven't got a Youtube acocunt you can view both of them at this site

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    franchisefranchise Posts: 1,426
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    #2
    fashionqueen wrote: »
    Last week the bookie Paddy Power had their "Transgender ladies" advert pulled by the ASA. Now they have had another one called "Chav Tranquilizer" taken off air. Are they just trying to get them banned or do they genuinely think that they are going to be accepted.

    More than likely the former. Without their 'controversial' ads, PP would be much smaller player in the UK market for bookies.
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    CharnhamCharnham Posts: 61,395
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    #3
    banned ads get discussion, and people think they are being rebellious by viewing them.
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    pedrokpedrok Posts: 16,769
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    #4
    It is just what Ryan AIr have been doing for a few years now. Most of the Ryan Air adverts I see are from reports of that ad being banned!
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    solarflaresolarflare Posts: 22,383
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    #5
    Maybe I dreamt it or the passage of time is just weird but I could have sworn I saw the transgender lady one much more recently than last week.
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    jenziejenzie Posts: 20,821
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    #6
    solarflare wrote: »
    Maybe I dreamt it or the passage of time is just weird but I could have sworn I saw the transgender lady one much more recently than last week.

    yes you did, as i remember it being shown

    the reason to take it off is laughable
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    [Deleted User][Deleted User] Posts: 119
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    #7
    solarflare wrote: »
    Maybe I dreamt it or the passage of time is just weird but I could have sworn I saw the transgender lady one much more recently than last week.

    me too. thought i heard it in the background a couple of days ago
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    davestokedavestoke Posts: 3,009
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    #8
    I definitely saw it last night. I've liked most of the Paddy power ads over the years, always just a touch surreal, The Carlton Palmer in the bath one was particularly inspired!
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    [Deleted User][Deleted User] Posts: 736
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    #9
    Deliberately putting up a funny but controversial ad isn't a bad marketing technique. Sadly in some markets it's very difficult to differentiate products. Who would have thought the way to sell insurance brokerage would be to use fluffy talking animals and comedy singers rather than discussion of the product.

    Nice arse on the chav btw.
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    broonalebroonale Posts: 5,472
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    #10
    fashionqueen wrote: »
    Last week the bookie Paddy Power had their "Transgender ladies" advert pulled by the ASA.
    solarflare wrote: »
    Maybe I dreamt it or the passage of time is just weird but I could have sworn I saw the transgender lady one much more recently than last week.


    Rightly so that they were forced to pull that one.

    That one actually had the backing, or the idea of it did, by the Beaumont Society (or the Bullsh*t Society as they are known to some of us). PP changed it though, obviously for their entertainment value, after the filming (they used real 'trans actors' for it).
    But the idea itself in the first place caused outrage among the trans communities, to which I am part of, and PP and the ASA were soon inundated with complaints.
    Initially, Channel 4, surprised by this mind with their recent coverage of LGBTQ issues, refused to move on not airing the 'ad', as did Sky (ATR). Both are obviously heavily involved with the Cheltenham Festival. They soon backed down and the decision was made to pull the ad, as it was in bad taste over all.
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    solarflaresolarflare Posts: 22,383
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    #11
    broonale wrote: »
    Rightly so that they were forced to pull that one.

    That one actually had the backing, or the idea of it did, by the Beaumont Society (or the Bullsh*t Society as they are known to some of us). PP changed it though, obviously for their entertainment value, after the filming (they used real 'trans actors' for it).
    But the idea itself in the first place caused outrage among the trans communities, to which I am part of, and PP and the ASA were soon inundated with complaints.
    Initially, Channel 4, surprised by this mind with their recent coverage of LGBTQ issues, refused to move on not airing the 'ad', as did Sky (ATR). Both are obviously heavily involved with the Cheltenham Festival. They soon backed down and the decision was made to pull the ad, as it was in bad taste over all.

    Ahh I see, thank you for the explanation.
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    [Deleted User][Deleted User] Posts: 601
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    #12
    I'd much rather those ads than that insufferable "4/1, me to you, eyes to screen" crap they had not too long ago.

    There's justifiable grounds as mentioned below for removing the trans-gender one. But what about the Chav one? Do they think people will go out and shoot chavs or something?
    Fairness wrote: »
    Nice arse on the chav btw.

    Would have loved to have read what the job description for that role was!
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