Options
What can be done to improve ITV?
i4u
Posts: 54,990 Forum Member
✭
Its revenues may be up but it's share of audience continues to decline, has ITV lost the will to make programmes, filling every gap with yet another repeat of You've Been Framed. It has high profile shows but below them there seems to be a massive gap in their schedules.
Adam Crozier's pay reached reached £8.4m in 2013. Last week shares in ITV rose just over 1 per cent to close at 257.30.
...a trading statement on Thursday confirmed that ITV’s onscreen success continues to fade, with its share of television viewing falling 3 per cent in the first four months of 2015.
Its main channel, ITV, has been the worst performer, with audience share down 6 per cent over that period, despite high-profile shows such as Broadchurch and Britain's Got Talent.
Adam Crozier, chief executive, said that improving viewing figures was “a key focus”, and that the company “expect to see improvement in the second half of the year when we will have the benefit of the exclusive rights to the Rugby World Cup”.
High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/bf1cb0f2-fa04-11e4-b432-00144feab7de.html#ixzz3aYzaW1Au
ITV said it expected advertising revenue for the first six months of the year to increase 5 per cent. That was “likely to be a source of disappointment” among investors, said analysts at Citi.
Adam Crozier's pay reached reached £8.4m in 2013. Last week shares in ITV rose just over 1 per cent to close at 257.30.
0
Comments
I think you've cracked it.
It already is our household. All the stuff (bar sport), we watch On Demand in HD and ad free via Sky.
I would imagine that the majority of people who watch TV, look through their TV guide for programmes they might want to see and really don't care which channel screens them. I've no loyalty to any channel.
Whatever happens, the licence fee will be with us for some time, I've paid it for decades, so it doesn't bother me paying , other than the fact I think that the BBC is far too big, has too many channels hence the number of repeats and we don't need 24 hour TV from them. There are an increasing number of channels, so the market share will always be changing if only by small percentages.
I would suggest that TV has a decreasing appeal for those who can afford in other interests.
They do have the odd great programme such as Home Fires but its mostly rubbish.
I suspect a big management shake-up and also in the commissioning department as well might help.
No he is Mr ITV. Just reduce his screen time
What they would be concerned about is if the people the advertisers want to sell stuff to were to stop watching. Fortunately (or possibly by design) very few products that are advertised are aimed solely at men. And they have ITV4 for that [ ref: New look: ITV2, ITV3, ITV4 and CITV ] which manages maybe half a million viewers: mainly with non PL football and old Bond films
ITV need to repeat all episodes after the first Thunderbirds Are Go at 5pm on a Saturday evening. Putting a family cartoon drama on at 8am is ludicrous. Also, Stars In Their Eyes was too immature for primetime and should have been on at 9am on CITV.
Britain's Got Talent
Saturday Night Takeaway
I'm A Celebrity...Get Me Out Of Here!
Catchphrase
Paul O Grady's For The Love Of Dogs
The X Factor (like it or not, it's still popular)
Just a few examples.
Thunderbirds repeated Sun teatime from this week.
Through a quick check it is just for the children these days.
Could they do a deal with BBC News to broadcast the local programmes on ITV at the same time, surely that would count towards their obligations?:D
I know there is the odd decent drama but thats it.
I've watched every episode so far and I'm 57 - and I would normally hardly ever make a point of even checking what is on ITV.
Simulcast CBBC and viewers to Jeramy Vile will not notice the difference, in fact they may think it's improved.
Broadchurch did quite well also. Actually, ITV has had plenty of drama that has managed to draw millions of viewers over the past couple of years. They're definitely in a much better place than they were in the early naughties.