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How long will Microsoft keep the Nokia brand? Not that long by the looks of it...
Everything Goes
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Microsoft may not keep the Nokia brand much longer it seems.
Microsoft is permitted to continue using the Nokia brand on Lumia devices for 18 months from the closing date of the acquisition i.e. through to November 25 2015; on Nokia X devices until December 31 2015; and on other mobile phones until April 25 2024. However, what is worth noting on this documentation, under ‘Strategy & planning’, is where it states: “Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market.” The language is not explicit, but it suggests that Microsoft plans to start using its own brand on new devices sooner than the trademark licenses for the Nokia brand expire, perhaps even on the next handset that it launches. This makes sense, given that the company would not reasonably wait until the day that the Nokia trademark licence expires to make that change.
http://www.neowin.net/news/leaked-document-reveals-branding-implications-for-microsofts-nokia-acquisition
Microsoft is permitted to continue using the Nokia brand on Lumia devices for 18 months from the closing date of the acquisition i.e. through to November 25 2015; on Nokia X devices until December 31 2015; and on other mobile phones until April 25 2024. However, what is worth noting on this documentation, under ‘Strategy & planning’, is where it states: “Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market.” The language is not explicit, but it suggests that Microsoft plans to start using its own brand on new devices sooner than the trademark licenses for the Nokia brand expire, perhaps even on the next handset that it launches. This makes sense, given that the company would not reasonably wait until the day that the Nokia trademark licence expires to make that change.
http://www.neowin.net/news/leaked-document-reveals-branding-implications-for-microsofts-nokia-acquisition
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i agree with you that sort of like sony did with ericsson and the xperia line of phones eventually just dropped the ericsson part when the sony/ericsson partership stopped but kept the xperia part
Ash
http://www.theverge.com/2014/9/10/6131695/microsoft-is-killing-the-nokia-and-windows-phone-brands
Microsoft started dropping hints about its plans to kill off the Nokia and Windows Phone brands last month, and now the company is ready to make it official. Microsoft Lumia is the new brand name that takes the place of Nokia for the software maker. The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site, and Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks.
http://www.theverge.com/2014/10/21/7026427/microsoft-lumia-nokia-brand-replacement
It would be shocking if you can't download updates to an S40 handset any longer.
http://www.pcpro.co.uk/news/391327/end-of-an-era-nokia-lumia-to-become-microsoft-lumia
Tried to check an e-mail on my Nokia Asha 300 phone yet got Network unavailable.
A total disgrace really.
Are you sure it's not an unrelated issue?
Q3 2014 - 9.3m (+5.7% YOY)
Q2 2014 - 7.9m (+6.8% YOY)
Q1 2014 - 7.1m (+26.8% YOY)
Q4 2013 - 8.2m (+86.4% YOY)
Q3 2013 - 8.8m (+203% YOY)
Q2 2013 - 7.4m (+85% YOY)
Q1 2013 - 5.6m (+179% YOY)
As you can see, Lumia smartphone shipments started off quite low in 2011 and 2012 with yearly sales of 13.4m in 2012. In 2013 that number increased to 30m and so far in 2014 sales are at 24.3m after 9 months. Growth has slowed and even though sales will be up YOY in 2014, Lumia Windows Phone will be losing more and more market share due to stagnated growth.
The ASP of the Lumia smartphone brand is $264 per unit in Q3 2014.
It'll be interesting to see how the Lumia brand grows moving into 2015 and if leadership under Microsoft can cause growth in line with the smartphone industry. The smartphone industry is expected to grow by ~25% this year and Microsoft Lumia is estimated to grow by under 15%. Not good.
http://www.theverge.com/2014/10/24/7056495/microsoft-lumia-replaces-nokia-lumia-official
http://www.engadget.com/2014/11/03/microsoft-rm-1090/