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Ben "a popular bet with bookmakers"
Hermanazo
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Jessica Bridge of Ladbrokes said: "Ben's win has cost the bookies millions. He's been a popular bet throughout the series and the odds suggest his career's going to get off to a flier."
http://www.dailystar.co.uk/tv/x-factor/415397/Ben-Haenow-X-Factor-win-cost-bookies-millions
What do we think about this?
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Fleur was a huge outsider at the beginning and then grew in popularity with the bookies as the show went on. Andrea kind of did the opposite.
Ben's always had good odds I think.
I think bookies talk a load of sh1t and it's best not to believe a word they say. With the margins they operate at, it'd be very rare for them not to have a nice profit on a series like X Factor (or most events for that matter)