Depends whether you want to spend more of the limited budget there at the expense of elsewhere? The content for last night between 7.30pm to 10pm probably cost in the region of £350k for 2.5 hours, so delivered an average of about 2.5m across the entire time slot. The CL delivers roughly double the ratings at a cost of £3m for the night. ...
Tks.
any idea what 2.5mil (and 5mil) gets in advertising income for an evening across primetime?
Depends whether you want to spend more of the limited budget there at the expense of elsewhere? The content for last night between 7.30pm to 10pm probably cost in the region of £350k for 2.5 hours, so delivered an average of about 2.5m across the entire time slot. The CL delivers roughly double the ratings at a cost of £3m for the night.
If you want to average your ratings evenly across every night, you have to average you budget spend evenly which means a lot of mid budget programming, no sports rights, no high end drama and restricting budgets on the big reality shows - effectively the Ch5 strategy.
Is there really a demand from advertisers for this type of non-event programming? ITV could bring back loads of these shows - Bad Girls, Londons Burning, etc that would deliver nice gross figures but poor audience profiles, that would cost more to make then they would earn in ad revenue. Not sure that outside of league table bragging rights, it makes much sense though. It just takes money away from elsewhere in the budget.
how about this?
Tuesday 22nd January
ITV's schedule is Hour-long Emmerdale Who Wants to be a Millionaire at 20:00 and Great Houses with Julian Fellows at 21:00
Watch yesterday's edition of The Chase on the ITV Player and tell me that's not a good show! Love The Chase!
But how do you know for certain Big Mark didnt throw a few of his questions to make it a more exciting game? Thats what he usually does in the celebrity version.
But how do you know for certain Big Mark didnt throw a few of his questions to make it a more exciting game? Thats what he usually does in the celebrity version.
Still made for a great edition of The Chase as it's the regular version.
Because they cost very little to make. What I was saying is making expensive programming with poor demos is a recipie to lose money.
I see. But Midsummer Murders is expensive and shown a lot but looks like it has bad demos, half the audience aged over 60. So why is it constantly renewed year after year but something like Heartbeat canceled?
I see. But Midsummer Murders is expensive and shown a lot but looks like it has bad demos, half the audience aged over 60. So why is it constantly renewed year after year but something like Heartbeat canceled?
You need to look at ABC1s as well as 16-34s. In that case Midsomer clearly justifies itself. Also Midsomer repeats very, very well on both ITV1 and ITV3 which definitely helps.
As for Emmerdale and Jeremy Kyle, Emmerdale is cheap and has a very high total audience so even though it doesn't have a particularly big ABC1 (or 16-34) percentage, it still gets plenty of them watching because the total audience is large (35% of 7 million is better than 45% of 5 million). Jeremy Kyle skews very young for a daytime show and again gets a high total audience and a high housewives with children audience.
Why should ITV do a tribute to a show on Channel Five? Five is a channel where old series and formats go for a last gasp of life (Minder, Big Brother, Neighbours, Worlds Strongest Man, Home & Away, etc have all pasted through TVs retrirement home at some stage)
very harsh on channel 5 part they see opportunities where others dont simples
Good ratings for Chase. Big Mark pretending to not know the answers to a few questions the day before made for an exciting game and that buzz made more people watch it the next day. The buzz might die down next week and Pointless maybe back in front.
I tried to see if there were any bad ratings for Itv1 yesterday but none that I could find so far. Midsummer murders rating went up.
Good ratings for Chase. Big Mark pretending to not know the answers to a few questions the day before made for an exciting game and that buzz made more people watch it the next day. The buzz might die down next week and Pointless maybe back in front.
I tried to see if there were any bad ratings for Itv1 yesterday but none that I could find so far. Midsummer murders rating went up.
So much for Pointless 'now beating ITV1 which is a worry for ITV', which happened, what, for one day? :rolleyes:
So much for Pointless 'now beating ITV1 which is a worry for ITV', which happened, what, for one day? :rolleyes:
Yup all this stuff about the lead in being a game changer and the inevitability of Pointless going ever higher and higher..............perceived wisdom of the experts seems to have been given a nice slap in the face..........;)
The new bbc daytime drama Privates is getting rubbish ratings and that means Perfection has had a smaller lead in. Thats why Tipping point is beating it, Tipping point has a better lead in and starts later in the afternoon when more people at home.
The new bbc daytime drama Privates is getting rubbish ratings and that means Perfection has had a smaller lead in. Thats why Tipping point is beating it, Tipping point has a better lead in and starts later in the afternoon when more people at home.
you are ignoring the property porn show between Privates and Perfection
The new bbc daytime drama Privates is getting rubbish ratings and that means Perfection has had a smaller lead in. Thats why Tipping point is beating it, Tipping point has a better lead in and starts later in the afternoon when more people at home.
Privates is getting about the same ratings as ITV1 at the same time (the ratings for Privates are just disappointing because it'll be more expensive than bog standard daytime stuff). Both networks have another show then before their quizzes so Privates flopping is irrelevant.
Good ratings for Chase. Big Mark pretending to not know the answers to a few questions the day before made for an exciting game and that buzz made more people watch it the next day. The buzz might die down next week and Pointless maybe back in front.
I tried to see if there were any bad ratings for Itv1 yesterday but none that I could find so far. Midsummer murders rating went up.
Do you actually read what you post?:-
"Pretending not to know the answers" - we'll see if you make such an accusation for a BBC programme. :rolleyes:
"I tried to see if there were any bad ratings" - and pretty gutted you were that you didn't find any - you must go through the ratings/schedule with a fine toothcomb, desperate to find a chink in ITVs armour that you can twist into another biased point. :sleep:
Comments
any idea what 2.5mil (and 5mil) gets in advertising income for an evening across primetime?
K
Tuesday 22nd January
ITV's schedule is Hour-long Emmerdale Who Wants to be a Millionaire at 20:00 and Great Houses with Julian Fellows at 21:00
K
Bring back the hour long Emmerdale would solve a lot of problems but equally it causes confusion if they start dropping the Thursday 8pm episode.
most football games are going to struggle to deliver above £1.5M; last nights line up may have delivered only £0.5M, but which is more profitable?
Still made for a great edition of The Chase as it's the regular version.
Because they cost very little to make. What I was saying is making expensive programming with poor demos is a recipie to lose money.
You need to look at ABC1s as well as 16-34s. In that case Midsomer clearly justifies itself. Also Midsomer repeats very, very well on both ITV1 and ITV3 which definitely helps.
As for Emmerdale and Jeremy Kyle, Emmerdale is cheap and has a very high total audience so even though it doesn't have a particularly big ABC1 (or 16-34) percentage, it still gets plenty of them watching because the total audience is large (35% of 7 million is better than 45% of 5 million). Jeremy Kyle skews very young for a daytime show and again gets a high total audience and a high housewives with children audience.
very harsh on channel 5 part they see opportunities where others dont simples
Pointless: 3.45m
- GAME OVER!!
I tried to see if there were any bad ratings for Itv1 yesterday but none that I could find so far. Midsummer murders rating went up.
It got 1.7m yesterday, so I think it's on par with Britain's Best Bakery which was in it's slot before Christmas.
it keeps growing daily
So much for Pointless 'now beating ITV1 which is a worry for ITV', which happened, what, for one day? :rolleyes:
Yup all this stuff about the lead in being a game changer and the inevitability of Pointless going ever higher and higher..............perceived wisdom of the experts seems to have been given a nice slap in the face..........;)
you are ignoring the property porn show between Privates and Perfection
Privates is getting about the same ratings as ITV1 at the same time (the ratings for Privates are just disappointing because it'll be more expensive than bog standard daytime stuff). Both networks have another show then before their quizzes so Privates flopping is irrelevant.
Do you actually read what you post?:-
"Pretending not to know the answers" - we'll see if you make such an accusation for a BBC programme. :rolleyes:
"I tried to see if there were any bad ratings" - and pretty gutted you were that you didn't find any - you must go through the ratings/schedule with a fine toothcomb, desperate to find a chink in ITVs armour that you can twist into another biased point. :sleep: