How long should an opening link be?

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• Bandspread199 Posts: 4,900

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  28/12/13 - 02:57 #2

  ?????? It should be a natural handover...depends if it's hot seating.

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• Rich_McLean Posts: 573

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  28/12/13 - 03:21 #3

  Less than 1 minute (Real Radio)

  First link really should be a hello and talk up what is coming up. You want the listener to keep listening for as long as possible. So under a minute, with the second link 2-5 minutes. Build up the suspense. No point going all out in the first link, it will bore the listener and they will switch off

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• djgeeza Posts: 1,890

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  28/12/13 - 03:33 #4

  It completely depends on what is appropriate for the programme.

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• Station ID Posts: 7,411

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  28/12/13 - 11:44 #5

  An opening.link is no different from any other link and it should be as long as it needs to be in order to get to the point.
  
  It might be an opening link for the presenter but listeners may have been there for some time already so it's just a continuation of what they are listening to. People generally don't turn on at the start of a show and turn off at the end (apart from specialist shows) they dip in and out of the stations as they go about their lives.

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• Lateralthinking Posts: 8,027

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  28/12/13 - 12:51 #6

  Ideally an opening link should be everything an opening link shouldn't be.
  
  Message to all in radio - please throw away the textbooks.
  
  Except when it comes to precision in speech.

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• occy Posts: 65,134

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  28/12/13 - 13:22 #7

  Out from the news. Morning this is ... Your off into the crowds and returning those unwanted Christmas gifts this Saturday taking a mix of 7 in a row with Cyndi Lauper and John Lennon to kick off.( 30 seconds. )

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• jonjons Posts: 4,021

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  28/12/13 - 15:59 #8

  I think it depends on the presenter
  
  Chris Moyles and Greg James I like a long opening link to hear their news , what they have been up to
  
  On Magic, I do not care about the presenter and just want the music so short snappy links

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