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GMTV rebranded as 'Daybreak'

cctpscctps Posts: 1,495
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in UK TV Shows #1
http://www.digitalspy.co.uk/tv/news/a240837/gmtv-rebranded-as-daybreak.html

So what do we think? I personally don't like the name, was expecting something far catchier than Daybreak. As for Daybreak Lorraine, that doesn't sound right at all. Can't believe people get paid to think these things up...
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    [Deleted User][Deleted User] Posts: 654
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    #2
    It sounds like a big budget action film rather than a TV breakfast show.
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    [Deleted User][Deleted User] Posts: 162
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    #3
    The last time the title Daybreak was used was back in 1983 and that was shortlived - not a good omen.
    Having a new name, music, etc. sounds great - GMTV was a visual version of the Daily Express - but will it actually be any better? I doubt it - first look at the new presenters and they'll lose even more viewers.
    ITV should have gone upmarket and serious to beat BBC and SKY to provide something different.
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    linkinpark875linkinpark875 Posts: 29,703
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    #4
    MediaFM wrote: »
    It sounds like a big budget action film rather than a TV breakfast show.

    Daybreakers? :D

    It will be the beginning of the end for this show. The way Big Breakfast went.
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    lalalala Posts: 21,175
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    #5
    Sounds like a sequel to a Steven Siegel movie?????

    Lol... Are they trying to attract a whole new demographic of macho men to the show? If so I dont think it is going to work lol
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    linkinpark875linkinpark875 Posts: 29,703
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    #6
    It's the film set in 2019 the 2009 release lol:

    http://www.imdb.com/title/tt0433362/

    Daybreakers :D
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    BelligerenceBelligerence Posts: 40,613
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    #7
    Uninspired name choice.

    Ah well, I shouldn't judge a book by it's cover and all that so hopefully the show will be a success.
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    Ollie_h19Ollie_h19 Posts: 8,548
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    #8
    That's a tiny bit (and I mean, a tiny little bit) better than 'RI:SE'. And we all saw what happened to that...
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    LightningIguanaLightningIguana Posts: 21,853
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    #9
    Sounds like a straight to DVD knock-off vampire flick *daybreakers aside*.
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    [Deleted User][Deleted User] Posts: 1,024
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    #10
    Ollie_h19 wrote: »
    That's a tiny bit (and I mean, a tiny little bit) better than 'RI:SE'. And we all saw what happened to that...

    Breakfast TV hasn't been the same since Zora Suleman went off our screens. That girl left a lasting impression :D
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    BelligerenceBelligerence Posts: 40,613
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    #11
    Ollie_h19 wrote: »
    That's a tiny bit (and I mean, a tiny little bit) better than 'RI:SE'. And we all saw what happened to that...

    Sadly it was doomed even before it began... :rolleyes:
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    gottagogottago Posts: 14,094
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    #12
    Here's a behind the scenes preview of the new service:

    http://www.youtube.com/watch?v=s9lWUqraDoU

    :D
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    [Deleted User][Deleted User] Posts: 2,129
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    #13
    I hate the sound of it. Sounds cheap and nasty. Also i dont like the new presenters at all there awful. I can understand why all the other presenters left they didnt want to be on a sinking ship
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    soulboy77soulboy77 Posts: 24,489
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    #14
    Hope they didn't pay an agency mega £s to come up with that name. The programme format sounds as if they are trying to duplicate the One Show at breakfast time.

    Also, with all the changes why is Lorraine Kelly still there?
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    Melanie858Melanie858 Posts: 3,483
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    #15
    Daybreak is such a rubbish name. Why not stick with GMTV name that everyone knows, and just work on improving the content?
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    DanslinkDanslink Posts: 8,365
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    #16
    I like it....it's different and effective. You lot are just boring. I want it to be a success.
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    gottagogottago Posts: 14,094
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    #17
    Melanie858 wrote: »
    Daybreak is such a rubbish name. Why not stick with GMTV name that everyone knows, and just work on improving the content?
    Because GMTV is an awful name automatically associated with an abhorrent television service.
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    MagnamundianMagnamundian Posts: 2,359
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    #18
    Melanie858 wrote: »
    Daybreak is such a rubbish name. Why not stick with GMTV name that everyone knows, and just work on improving the content?

    Because in the minds of a lot of people GMTV = Dodgy fixed phone in's.

    So when ITV took over/bought out the franchise, they rightly wanted to ditch the GMTV programme and create something new.
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    Melanie858Melanie858 Posts: 3,483
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    #19
    Magnamundian wrote: »
    Because in the minds of a lot of people GMTV = Dodgy fixed phone in's.

    So when ITV took over/bought out the franchise, they rightly wanted to ditch the GMTV programme and create something new.

    They should have had something like ITV Breakfast then...I know it's a bit boring, but it sounds better than Daybreak!
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    gottagogottago Posts: 14,094
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    #20
    Melanie858 wrote: »
    They should have had something like ITV Breakfast then...I know it's a bit boring, but it sounds better than Daybreak!
    ...and what's the BBC's breakfast service called?
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    MagnamundianMagnamundian Posts: 2,359
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    #21
    gottago wrote: »
    ...and what's the BBC's breakfast service called?

    Ooo! Ooo! I know this one! :D

    Quite why anybody would want ITV to copy the BBC's blandfast name I don't know.
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    -Jodie--Jodie- Posts: 1,052
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    #22
    Awful!
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    miles19740miles19740 Posts: 14,205
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    #23
    cctps wrote: »
    http://www.digitalspy.co.uk/tv/news/a240837/gmtv-rebranded-as-daybreak.html

    So what do we think? I personally don't like the name, was expecting something far catchier than Daybreak. As for Daybreak Lorraine, that doesn't sound right at all. Can't believe people get paid to think these things up...

    Sounds like a cheap chocolate bar to me! ;)

    For the first time in years, I think I will be defecting to BBC Breakfast.:p:D
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    cherubmattdcherubmattd Posts: 13,239
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    #24
    gottago wrote: »
    Here's a behind the scenes preview of the new service:

    http://www.youtube.com/watch?v=s9lWUqraDoU

    :D

    Good spot!

    I actually want to see that film :o
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    DanslinkDanslink Posts: 8,365
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    #25
    I think this music works well!

    http://www.youtube.com/watch?v=fDM_MfT6tbg&feature=related
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    Melanie858Melanie858 Posts: 3,483
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    #26
    Magnamundian wrote: »
    Ooo! Ooo! I know this one! :D

    Quite why anybody would want ITV to copy the BBC's blandfast name I don't know.

    I still think anything is better than Daybreak, even if a copy of BBC's breakfast show name. :D

    I'm sure Lorraine will slip up and say 'welcome back to GMTV...' a lot of times during the first few weeks too!
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