The problem with using 'weekly reach' as an excuse is that, of course....
- ITV is going down
- ITV HD is going up
The more that ITV HD goes up, the more ITV (SD) will go down. Common logic.
Obviously for the last three weeks the Itv weekly reach has gone up because theres millions of football fans who have had to watch the channel to watch the world cup, many of whom would never consider watching Itv on a regular basis. However the general trend is the weekly reach is going down and the gap between BBC One and Itv reaches is getting wider and wider.
Not weekly reach related, but look at this analysis from Broadcast about the gap between BBC One and Itv getting wider this year:
ITV suffered the biggest decline of all PSB networks in that period [January 2014 to June 2014], both in all-time (-5.1%) and peak (-4%). ITV’s family was down 6.2% in alltime (-4.4% in peak), with a big drop for ITV2 (-13% in all time) and ITV3 (-11% in all-time). The 9 June arrival of pay-TV drama channel ITV Encore (25,000/0.2% after 12 consolidated days) looks well timed.
ITV ITV’s weekday 7pm-10.30pm peak fell by 2.5%. The standout slot in the schedule was 8pm, most strikingly Wednesdays, which grew by 18% thanks to Big Star’s Little Star (4.1 million/18%) and You Saw Them Here First (3.7 million/16%) – not blockbusters but a significant improvement on 2013’s Food Glorious Food (2.4 million/10%). After a barnstorming 2013, Coronation Street was down 6% on last year.
At 9pm, ITV’s share fell by 8%. Despite strong dramas The Widower (average: 7.5 million/ 26%), Prey (7.2 million/26%) and DCI Banks (7 million/24%), the Monday slot was down 7%. Blame Broadchurch’s ripsnorting average of 9.4 million/31% last year.
On Friday, Piers Morgan’s Life Stories’ 3.5 million/13% was down 27% in share on 2013’s 4.7 million/ 18%, while comedy drama Edge Of Heaven’s 2.1 million/8% was significantly behind 2013’s Ice Cream Girls (6 million/23%) and Life Of Crime (4.2 million/17%), contributing to a 27% year-on-year fall.
ITV’s Saturdays were down nearly 4% in peak. The recently cancelled Splash’s 4.1 million/17% was well behind 2013’s 5.8 million/24% as BBC1 moved The Voice UK into the winter. Sundays were down 7%, with the last-ever Dancing On Ice averaging 5.9 million/21%, compared with 2013’s 7 million/24%.
Meanwhile, Mr Selfridge’s 6.4 million/23% was 14% down on 2013’s 8 million/27%. ITV’s 2015 winter challenge is to quickly establish big new entertainment shows, one of which might be Rising Star, to prevent BBC1 getting away.
BBC 1 BBC1’s 2.2% peaktime share growth was driven by strong weekends, with Saturday showing a 5% increase, driven largely by The Voice UK’s 8.1 million/33% from January. Sunday’s peak growth (6.6%) came from 8pm (Call The Midwife’s 10.5 million/34%, up more than 7% on 2013) and 9pm dramas. The Musketeers started strongly with 9.3 million/31% for 19 January’s opener, but fell to 5.3 million/20% for the finale on 30 March and averaged 6.3 million/23%, compared with Ripper Street’s 6.5 million/22% in 2013. The Crimson Field’s 6.6 million/ 24% was strong, but there’ll be no second series.
BBC1’s weekday 9pm hour was up 1.7% in share. While Mondays fell 10% against ITV’s strong drama slate, Tuesdays grew by 7.8%, helped by Death In Paradise (8.5 million/31%) and Happy Valley (7.2 million/28%). Thursday was up 13%, with Parking Mad’s 4 million/17% up on 2013’s Britain’s Biggest Hoarders’ 3.4 million/14%, plus four new episodes of Inspector George Gently (6.6 million/25%).
East Enders, down just 0.3% and averaging 7.7 million/33%, seems to have slowed its decline.
ITV have not put any effort in this year, so its no wonder they are down. But accepting these circumstances is difficult, particularly when you want to keep bashing a channel all day.
Brazil game is surprising. I really expected between a 9-10m average.
Salv, you shouldnt be too surprised. For sure, if it had been on BBC One, it would've been close to that 9-10million audience because of superior casual viewership attraction that BBC One can offer as well as less post match filler. You always have to factor in that when a non England match is on Itv, it is going to rate about 10pct lower than what it might've got on BBC One.
Salv, you shouldnt be too surprised. For sure, if it had been on BBC One, it would've been close to that 9-10million audience because of superior casual viewership attraction that BBC One can offer as well as less post match filler. You always have to factor in that when a non England match is on Itv, it is going to rate about 10pct lower than what it might've got on BBC One.
Salv, you shouldnt be too surprised. For sure, if it had been on BBC One, it would've been close to that 9-10million audience because of superior casual viewership attraction that BBC One can offer as well as less post match filler. You always have to factor in that when a non England match is on Itv, it is going to rate about 10pct lower than what it might've got on BBC One.
Sorry but shut up,you are so tedious,ok ITV is getting so far 4% less than BBC.we get it.
I honestly cant see Tour De France doing too well in the ratings on the main channel against established Wimbledon coverage on bbc1. I cant see the main itv channel going above 8-10pct for the Tour, which would be only slightly more than what old Columbo repeats get. If the Tour de France was on BBC One, with the superior reach available as well as much more cross platform promotion, I'd have expected something close to 20pct. But not on itv.
Coronation Street topped Friday's soap ratings (July 4) as Nick took his feud with Leanne a step further, overnight figures show.
6.06m (31.8%) tuned in at 7.30pm on ITV and 263k (1.3%) on +1 as Nick tried to ruin things for Leanne by telling Kal's family that she used to work as a prostitute.
EastEnders wasn't far behind its ITV rival, bringing in 5.75m (30.3%) at 8pm on BBC One as Carol decided not to get involved with Tina's plan. BBC Three's repeat screening secured 336k (1.8%) at 10.30pm.
Emmerdale continued with 5.32m (29.3%) at 7pm on ITV and 133k (0.7%) on +1 as Adam continued to feel guilty over Andy's accident.
Airing against the France vs. Germany game, Hollyoaks dipped to 666k (3.7%) at 6.30pm on Channel 4, as Nancy was revealed to have slept with Rick. E4's first look followed with 572k (3.2%) at 7pm.
The Australian soaps were also dented by the football at teatime, with Neighbours claiming 579k (3.9%) at 5.30pm and Home and Away managing 437k (2.5%) at 6pm. 5*'s first look screening of events in Summer Bay had 287k (1.6%) at 6.30pm.
Earlier in the day, Home and Away entertained 169k (2.2%) at 1.15pm, followed by Neighbours with 513k (7.1%) at 1.45pm.
ITV have not put any effort in this year, so its no wonder they are down. But accepting these circumstances is difficult, particularly when you want to keep bashing a channel all day.
While I accept that Samuel does want to bash ITV every day its a bit weird to say ITV have not put any effort in ths year so lets not talk about it. Actually ITV have put some effort in but not consistently enough while they have been hit by falling audiences especially for their soaps and LE programs and some dramas as well.
I would happily ban the 'weekly reach' comments though.
what is the point in having simtaneous coverage of the TDF on both itv1 and itv4?
yes, bring it to a wider audience on 1 but no need to have it on both 1 and 4 at the same time.
During the final stage when Bradley wiggins won ITV1 and ITV4 had ad breaks at different times and different commentators so we switched over to ITV4 when ITV1 had adverts.
During the final stage when Bradley wiggins won ITV1 and ITV4 had ad breaks at different times and different commentators so we switched over to ITV4 when ITV1 had adverts.
You not suppose to mention that as ITV may be reading the thread and put the adverts on at the same time.
It saves them having to bother to schedule for one channel - utter laziness IMO.
I suppose it means they get a bigger audience for the Tour than they would just being on one channel. Don't the BBC do it with Wimbledon on BBC One and Two!?
It might be lazy but its not as if ITV4 has much to offer during the day.
I suppose it means they get a bigger audience for the Tour than they would just being on one channel. Don't the BBC do it with Wimbledon on BBC One and Two!?
It might be lazy but its not as if ITV4 has much to offer during the day.
Certainly other channels have done it but that doesnt make it right.
Good to see EE back above 30%. Hopefully they keep it on BBC One during the Commonwealth Games. I don't think it needs another week or so of disruption to its schedule. They could easily take a half an hour break from the coverage to show it.
CrapEnders is on all year round. Conmonwealth Games every four years. Sooner the BBC end this crap the better.
Comments
Massive coverage has been on BBC all morning to,that will help.
Not weekly reach related, but look at this analysis from Broadcast about the gap between BBC One and Itv getting wider this year:
Brazil game is surprising. I really expected between a 9-10m average.
Even so, I would have expected ~11m on BBC1
Sorry but shut up,you are so tedious,ok ITV is getting so far 4% less than BBC.we get it.
Certainly the Yorkshire aspect is more appealing. Let's hope it does well for them during the day.
6.06m (31.8%) tuned in at 7.30pm on ITV and 263k (1.3%) on +1 as Nick tried to ruin things for Leanne by telling Kal's family that she used to work as a prostitute.
EastEnders wasn't far behind its ITV rival, bringing in 5.75m (30.3%) at 8pm on BBC One as Carol decided not to get involved with Tina's plan. BBC Three's repeat screening secured 336k (1.8%) at 10.30pm.
Emmerdale continued with 5.32m (29.3%) at 7pm on ITV and 133k (0.7%) on +1 as Adam continued to feel guilty over Andy's accident.
Airing against the France vs. Germany game, Hollyoaks dipped to 666k (3.7%) at 6.30pm on Channel 4, as Nancy was revealed to have slept with Rick. E4's first look followed with 572k (3.2%) at 7pm.
The Australian soaps were also dented by the football at teatime, with Neighbours claiming 579k (3.9%) at 5.30pm and Home and Away managing 437k (2.5%) at 6pm. 5*'s first look screening of events in Summer Bay had 287k (1.6%) at 6.30pm.
Earlier in the day, Home and Away entertained 169k (2.2%) at 1.15pm, followed by Neighbours with 513k (7.1%) at 1.45pm.
yes, bring it to a wider audience on 1 but no need to have it on both 1 and 4 at the same time.
While I accept that Samuel does want to bash ITV every day its a bit weird to say ITV have not put any effort in ths year so lets not talk about it. Actually ITV have put some effort in but not consistently enough while they have been hit by falling audiences especially for their soaps and LE programs and some dramas as well.
I would happily ban the 'weekly reach' comments though.
It saves them having to bother to schedule for one channel - utter laziness IMO.
You not suppose to mention that as ITV may be reading the thread and put the adverts on at the same time.
The Brazil game peaked at 10m.
"@Mike_Large: An #itv peak audience of 10million saw Brazil progress to the WC semi-finals with their 2-1 defeat of Colombia"
How did BB do?
I suppose it means they get a bigger audience for the Tour than they would just being on one channel. Don't the BBC do it with Wimbledon on BBC One and Two!?
It might be lazy but its not as if ITV4 has much to offer during the day.
Certainly other channels have done it but that doesnt make it right.
DS reports 15-minute peaks of 7.46m for BBC and 9.52m for ITV.
CrapEnders is on all year round. Conmonwealth Games every four years. Sooner the BBC end this crap the better.