Here are the relevant bits from the reply I received today from the ASA today:
So there you go folks, being ' light-hearted and mischievous' goes some way to excusing the ad and because in their opinion most viewers wouldn't consider it sexist or sexual harassment then there's nothing wrong with it.
If we look most adverts they put the man down and make him look an idiot, but maybe us blokes can take the joke better, it s a bit like take me out....never be allowed the other way around....the worst is the condoning of violence again men,on tv films and adverts the man does or says something the woman doesnt like and its bang, a slap accoss the face, drink in the face, push in the pool or worse
The other advert I really hate is that silly Pearl du Lait advert which implies your entire face/hair/outlook will spring to life after...eating a yoghurt.
The Bertolli advert is absolute sexual harrassment and I hate its guts. I hate the fact that because it's old Italian women 'having a larf' the young man is fair game. He neither invites or enjoys their attention.
I notice its been cut down and I'm not surprised.
Purely and simply, change the genders and stick a young lady in the position of the young man and add a bunch of leering old men. Would it be fine to pull her clothes off and kick(!) a dog in to whip her knickers away? Then take a picture?
It really pulls my pud when women are allowed to take advantage and belittle men in advertising (men are usually made to look like dolts and idiots in advertising anyway) but there'd be a scandal on if that advert was reversed.
A similar thing happens in the workplace as well .
I work in a female dominated dept and quite often the 45 - 55 year old women make very suggestive remarks and comments about some of the young men ( temps) little things like ' show us your tattoo" or musces or whatever and yet if the the older blokes were to start oggling or making suggestive comments about one of the pretty young girls they'd be seen as being pervs . Just seems strange to me .
A similar thing happens in the workplace as well .
I work in a female dominated dept and quite often the 45 - 55 year old women make very suggestive remarks and comments about some of the young men ( temps) little things like ' show us your tattoo" or musces or whatever and yet if the the older blokes were to start oggling or making suggestive comments about one of the pretty young girls they'd be seen as being pervs . Just seems strange to me .
I think it's because we still view women as non-threatening that we allow their humour to go mad whilst men have to reign back for the sake of 'decency', and not to offend.
I'm not anti-women or anti-fun. I like women a lot and I know what fun is. I just think that if you notice in many adverts men are made to look absolute dunces even in areas they are often technically gifted in. Men are probably better at laughing at themselves but in a way I think in advertising it's gone too far.
I think it's because we still view women as non-threatening that we allow their humour to go mad whilst men have to reign back for the sake of 'decency', and not to offend.
I'm not anti-women or anti-fun. I like women a lot and I know what fun is. I just think that if you notice in many adverts men are made to look absolute dunces even in areas they are often technically gifted in. Men are probably better at laughing at themselves but in a way I think in advertising it's gone too far.
Also dare I suggest we are not as sensitive as women, recently had to go for physiotherpy with a female physio, on entering the treatment room she looked at me stood in my shorts and laughed at my legs and commented "you have really strange legs for a man ! " I just laughted it off too ,as she was quite correct, however ,if the situation was the other way around , I suggest there may have been a complaint and a carpeting.
If we look most adverts they put the man down and make him look an idiot, but maybe us blokes can take the joke better, it s a bit like take me out....never be allowed the other way around....the worst is the condoning of violence again men,on tv films and adverts the man does or says something the woman doesnt like and its bang, a slap accoss the face, drink in the face, push in the pool or worse
You could be right there but they're both harrassment IMO - two wrongs dont make a right. Remember the famous Diet Coke break "It's 11:30" ad - that wouldnt be allowed if it was some blokes looking at a young girl.
I havent seen Take Me Out in a while - isnt only 1 bloke choosing from a parade of women or does it work the other way?
And why can we only see their upper halves?
You could be right there but they're both harrassment IMO - two wrongs dont make a right. Remember the famous Diet Coke break "It's 11:30" ad - that wouldnt be allowed if it was some blokes looking at a young girl.
I havent seen Take Me Out in a while - isnt only 1 bloke choosing from a parade of women or does it work the other way?
And why can we only see their upper halves?
well in Take Me Out a parade of women decide if they are interested or not in one bloke , he has to parades himself like a show dog, the unltimate rejection is when they all switch theirs lights off !!!
There's an advert on the radio where a woman is presumably having an orgasm over a wood flooring!.also I used to hate we buy any car buy it's gone thank God!
There's an advert on the radio where a woman is presumably having an orgasm over a wood flooring!.also I used to hate we buy any car buy it's gone thank God!
They're all horrendous - even more so that current one: does anybody actually think that a vet would mistake a hood for a cat?
Oh I'm yet to have the pleasure of seeing that one yet! The one that bugs me the most (yes, more so than the Pleasure Beach one) has to be the Space one.
There is no way in God's green Earth ANYBODY would let blind-ass astronauts fly a rocket. For them to be completely oblivious to any navigation systems on board, and appear to lack all intelligence and training, it boggles the mind! I'm no expert, but I'd imagine perfect vision is pretty much crucial if you want to go on space missions. I'm also relatively sure space shuttles will be fitted with the most up-to-date navigation and warning systems on the planet. And the final straw: as if all crew members on board are blind as doughnuts! Unreal and very bad HR on Nasa's part.
Okay, incredibly pedantic and pathetic, and I totally understand the adverts are meant to be funny (oh haha! They've landed at the airport, silly buggers) but the complete and utter lack of realism just bug me to the point of screaming!
CSL "matchmaker" advert actually physically made me irrationally angry.
A load of attractive, glamorously dressed women dancing suggestively with some average guy to the tune of Matchmaker, Matchmaker.
"What on earth is this advertising?" I'm thinking, slightly perplexed, as I watched. The only thing that made any vague sense is that it's for womens clothes.
But no, it's a ****ing sofa advert, with the fact soafs are involved only being apparent in the last 0.1% of the advert. Way to create a completely irrelevant marketing mechanism.
The patsy kensit WW advert where she is talking to a news reader (I don't know who she is) it is really badly edited and he conversation is really just statements shouted at each other.
Oh that is annoying! "We've been through three moves, an alien invasion, the apocalypse and JLS splitting up. And Kate? She still looks like Kate!" Urgh.
So you moved house a few times and have so many modelling jobs to do. Oh it must be so hard...
Moving a lot and dying your hair a lot is very suspicous I think she is on the run from the law.
The patsy kensit WW advert where she is talking to a news reader (I don't know who she is) it is really badly edited and he conversation is really just statements shouted at each other.
She's in 2 ads now then :mad: The weight watchers ones drive me mad.
Comments
If we look most adverts they put the man down and make him look an idiot, but maybe us blokes can take the joke better, it s a bit like take me out....never be allowed the other way around....the worst is the condoning of violence again men,on tv films and adverts the man does or says something the woman doesnt like and its bang, a slap accoss the face, drink in the face, push in the pool or worse
I found that very funny the first time, not so the more I see it.:D
A similar thing happens in the workplace as well .
I work in a female dominated dept and quite often the 45 - 55 year old women make very suggestive remarks and comments about some of the young men ( temps) little things like ' show us your tattoo" or musces or whatever and yet if the the older blokes were to start oggling or making suggestive comments about one of the pretty young girls they'd be seen as being pervs . Just seems strange to me .
I think it's because we still view women as non-threatening that we allow their humour to go mad whilst men have to reign back for the sake of 'decency', and not to offend.
I'm not anti-women or anti-fun. I like women a lot and I know what fun is. I just think that if you notice in many adverts men are made to look absolute dunces even in areas they are often technically gifted in. Men are probably better at laughing at themselves but in a way I think in advertising it's gone too far.
Also dare I suggest we are not as sensitive as women, recently had to go for physiotherpy with a female physio, on entering the treatment room she looked at me stood in my shorts and laughed at my legs and commented "you have really strange legs for a man ! " I just laughted it off too ,as she was quite correct, however ,if the situation was the other way around , I suggest there may have been a complaint and a carpeting.
You could be right there but they're both harrassment IMO - two wrongs dont make a right. Remember the famous Diet Coke break "It's 11:30" ad - that wouldnt be allowed if it was some blokes looking at a young girl.
I havent seen Take Me Out in a while - isnt only 1 bloke choosing from a parade of women or does it work the other way?
And why can we only see their upper halves?
well in Take Me Out a parade of women decide if they are interested or not in one bloke , he has to parades himself like a show dog, the unltimate rejection is when they all switch theirs lights off !!!
How did I miss that one
You are so lucky.... it's bloody annoying!
We obviously have the wrong wood flooring.
Oh I'm yet to have the pleasure of seeing that one yet! The one that bugs me the most (yes, more so than the Pleasure Beach one) has to be the Space one.
There is no way in God's green Earth ANYBODY would let blind-ass astronauts fly a rocket. For them to be completely oblivious to any navigation systems on board, and appear to lack all intelligence and training, it boggles the mind! I'm no expert, but I'd imagine perfect vision is pretty much crucial if you want to go on space missions. I'm also relatively sure space shuttles will be fitted with the most up-to-date navigation and warning systems on the planet. And the final straw: as if all crew members on board are blind as doughnuts! Unreal and very bad HR on Nasa's part.
Okay, incredibly pedantic and pathetic, and I totally understand the adverts are meant to be funny (oh haha! They've landed at the airport, silly buggers) but the complete and utter lack of realism just bug me to the point of screaming!
The idiotic "Can I Upgrade" bumpers before and after every break in a film finally offended someone.
Get of them. They are jarring whatever the movie is.
A load of attractive, glamorously dressed women dancing suggestively with some average guy to the tune of Matchmaker, Matchmaker.
"What on earth is this advertising?" I'm thinking, slightly perplexed, as I watched. The only thing that made any vague sense is that it's for womens clothes.
But no, it's a ****ing sofa advert, with the fact soafs are involved only being apparent in the last 0.1% of the advert. Way to create a completely irrelevant marketing mechanism.
Moving a lot and dying your hair a lot is very suspicous I think she is on the run from the law.
She's in 2 ads now then :mad: The weight watchers ones drive me mad.