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LBC -Ads driving me mad!
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I've listened to LBC for many years and generally loved it.
But since it's become 'Leading Britain's Conversation' I am sure that the advertising time has crept up and up. I suspect that there is now almost 15 minutes of the bloody drivel every hour.
In fact it has always amazed me that advertisers think it's worth their while because what radio ads do is literally INTERRUPT something you're listening to. Unlike print ads, internet ads and even tv ads there is no way to avoid them. Essentially it makes me determined to avoid those products because I object to them endlessly interrupting the programmes.
However, in the case of LBC it's much worse than it used to be. Because when they were a humble local station lots of small advertisers with their varied and sometimes quaint ads could afford to advertise. But not anymore. Haven't people noticed that practically ALL the ads are for giant corporate companies and organisations. They can afford to literally bludgeon people with their inane messages - until you want to scream 'shut the f***k up!'
One example includes the FCA ad involving some git called Stephen calling up to announce that their yields have just exceeded 40%. - over and over and over again!
But worst of all are those bloody car ads that ALWAYS have those idiot short sentences at the end...'Nought percent APR representative. Over 18s only. Deposit of £2204.00 required. Business users only. You will not own the car. Terms and Condition apply...' On and On and On and On!!! Until I want to smash the radio - I now have to actually turn it off. And why do these trendy ad agencies all do short sentences at the end of radio ads? Mainly because it's fashionable and they think it makes their client sound respectable and trustworthy and very BIG...and everybody else is doing it!
I soon will have to find another radio station to shout at.
But since it's become 'Leading Britain's Conversation' I am sure that the advertising time has crept up and up. I suspect that there is now almost 15 minutes of the bloody drivel every hour.
In fact it has always amazed me that advertisers think it's worth their while because what radio ads do is literally INTERRUPT something you're listening to. Unlike print ads, internet ads and even tv ads there is no way to avoid them. Essentially it makes me determined to avoid those products because I object to them endlessly interrupting the programmes.
However, in the case of LBC it's much worse than it used to be. Because when they were a humble local station lots of small advertisers with their varied and sometimes quaint ads could afford to advertise. But not anymore. Haven't people noticed that practically ALL the ads are for giant corporate companies and organisations. They can afford to literally bludgeon people with their inane messages - until you want to scream 'shut the f***k up!'
One example includes the FCA ad involving some git called Stephen calling up to announce that their yields have just exceeded 40%. - over and over and over again!
But worst of all are those bloody car ads that ALWAYS have those idiot short sentences at the end...'Nought percent APR representative. Over 18s only. Deposit of £2204.00 required. Business users only. You will not own the car. Terms and Condition apply...' On and On and On and On!!! Until I want to smash the radio - I now have to actually turn it off. And why do these trendy ad agencies all do short sentences at the end of radio ads? Mainly because it's fashionable and they think it makes their client sound respectable and trustworthy and very BIG...and everybody else is doing it!
I soon will have to find another radio station to shout at.
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Comments
Those "idiot short sentences" at the end of car ads are a legal requirement.
I'm sure every one of my mates would be more impressed to hear I could recite MY phone book, rather than me be considered an absolute d*** head for calling a £3 look up service!
That ad infuriates me too
But it is on every single break. I've went over to Five Live for a bit, get a break from the station. I enjoy the phone in aspect, but the frequency of adverts is annoying.
The LBC presenters must feel like slitting their wrists for hearing that 1000s of times. Maybe the commercial scheduler is a lazy programmer and can't be a***d to refresh it.
There is this wonderful thing called the internet where you can get phone numbers in an instant.
They do not do these by choice but legally they have to. You're stuck with them i'm afraid.
I think the TV licence fee is worth paying so that I can listen to commercial-free radio.
Going slightly off topic, did I hear a Channel 4 advert which claims that C4 is free of charge ? It isn't, of course: every time I buy something from a company which advertises on C4, some of what I pay goes to C4. However, unless I watch every ad on the channel, I wouldn't know which of my purchases are going towards which programmes. With the BBC, on the other hand, it's easy to see what I'm paying for. Sorry to go off topic for a while.
Totally agree with this.
I'm quite upset that Stephen hasn't rung me yet as I have a bit of spare cash to invest.
It's not just on LBC that damn ad, and I feel the same. Anyone company that tells me I'm stupid is NOT going to be getting my money . 118 whatever the number is wont be getting it anyway as I can always look it up on line if I'm at home and if I'm out and about I'll briefly enable my mobile network and use my free allowance, if I'm not in a free wi-fi zone.
Will not cost me a penny.
That damn 'delivery' ad for some pay to bid website is damn annoying too.
Thank God for BBC radio, while we still have it.
Maybe because the company that owns LBC owns 118 434 http://uk.trademarkdirect.co.uk/118-434-why-pay-more-2515351
The BBC is not ad free, they play endless plugs for shows, rehash screaming halfwits doing football commentary and other interruptions.
"Those "idiot short sentences" at the end of car ads are a legal requirement."
versus
Posted by Malcolm_Strette
"Actually that's what they want you to think. I am sure that all they really have to say is 'Terms and Conditions apply - see website for details'. "
Radiogram is far nearer truth on this than Malcolm_Strette.
As I understand it, If an advertisement, published in any medium, contains a certain level of reference to the availability of credit to achieve full purchase of an item, car or otherwise, or acquire use of that item by way of a lease agreement.... certain further specified information must, by law, be included, self contained, in that advertisement. It is not sufficient,in law, to simply refer the respondent to another method of acquiring that specified information.
But I stress must be present. I am not aware that there was or is any "law" that governs where or how that information has to be portrayed.
The regulation, issued under a statute, that brought this into force dates back to early 1980's.
That incessant Nationwide advert a few weeks back drove me to the brink of insanity.
Horrible voice.
And why does she speak through her nose?
At least LBC live in the real commercial world a place the BBC fear.
When it gets to the "and the socket was connected to a..." line, I always blurt out "fuse box?"