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66% of local radio listeners say the service is important to them...
i4u
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OFCOM concluded from a survey that of UK adults (57%) ever listen to any local radio stations, with 41% ever listening to BBC local radio and 42% ever listening to local commercial radio.
Among those who listen to any type of local radio, two-thirds (66%) said that the service that local radio stations provide was important to them, with 30% saying it was very important.
Local radio listeners in C2DE socio-economic groups (34%) were more likely than those in ABC1 socio-economic groups (27%) to say the service was very important to them.
Local radio listeners were asked how important it is to them that their local radio station is based in their local area. This was important to 65% of local radio listeners, with 32% saying it was very important.
(ABC1 are usually termed middle class, C2DE working class)
Source: OFCOM UK audience attitudes to the broadcast media May 2015.
Among those who listen to any type of local radio, two-thirds (66%) said that the service that local radio stations provide was important to them, with 30% saying it was very important.
Local radio listeners in C2DE socio-economic groups (34%) were more likely than those in ABC1 socio-economic groups (27%) to say the service was very important to them.
Local radio listeners were asked how important it is to them that their local radio station is based in their local area. This was important to 65% of local radio listeners, with 32% saying it was very important.
(ABC1 are usually termed middle class, C2DE working class)
Source: OFCOM UK audience attitudes to the broadcast media May 2015.
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It's actually called Broadcasting which I believe includes radio
The Radio forum has a lively and informative bunch of contributors
But Digital Spy have it under "Entertainment", not "Broadcasting".